Why is Shopify the Right Platform to Launch Your Retail Business?

8 top Benefits of Choosing Shopify for Your Retail Business

top Benefits of Choosing Shopify for Your Retail Business

For launching an ecommerce website, the first and foremost priority of yours should be the platform that will be the backbone of your online store. When there are so many options to choose from, at times, it can feel overwhelming to opt for one option. Now, when there is a tough selection of choices that you have, you can focus on the factors like the budget and the less-technical setup. And when you look into these two factors, Shopify is the sure winner of all platforms for you. Affordable and efficient, this platform will surely help you create the most successful ecommerce store for you. Even when you are looking for ways to expand your website, you can do that too. 

1. Statistics of Global Ecommerce Market

According to the financial report released by Shopify in June 2020, currently it is the second most popular platform for ecommerce with a 20% market share. Given the current situation of the pandemic, the retailers are quickly shifting to the digital world and the ecommerce business is booming. In 2021, the business of global ecommerce will be worth $1.3 trillion which is an almost 400% increase in the past 7 years. So, if you are about to launch your ecommerce business, it is surely the best step in the right direction. So, this is enough reason for you to look for a website and user interface design company that has an experienced team of Shopify developers who can help you with the website. 

So, if you are still wondering why you should opt for Shopify leaving all other platforms aside, then you are at the right place. Take a look at the following points to know more. 

2. Hosting and Maintenance

For a website, often the user has to look for a suitable provider for hosting the website. But thanks to Shopify, you get their hosting and the solution for complicated optimization work. Shopify is built on Software-as-a-service or SaaS. Hence, it will automatically take care of the upgrade of the website. When you opt for Shopify, you get unlimited bandwidth, optimized speed for web pages, and regular free updates. 

3. Security

When you are launching an ecommerce store, you need to ensure complete security regarding the data and information of your customers. As Shopify is a self-hosted platform, they offer a highly reliable solution with their security policy. Users don’t have to interfere with the configuration of the website. This reduces the chances of hacking and unauthorized access to the online store. Shopify offers Level 1 PCI compliant hosting. This translates into complete security of the data and crucial information of your consumers. If you hire a Shopify developer, they will take care of the initial setup and ensure further support too with the upgrade. 

4. Affordable Pricing

Having an affordable platform will help you keep the budget for your store setup at check. In that respect, Shopify is the perfect platform for you. They provide different fees structure that will cover different features and transaction fees. You can start with the basic $29 per month and later can upgrade to $299 per month that will offer advanced features for your store. Apart from that, if you have a WordPress website, blog, or store, it lets you insert a Shopify “Buy Button” at the cost of $9 per month. Hiring WordPress developers can be a solution too as they will be able to add this affordable feature to your site. Also, Shopify offers a Lite plan which will allow you to sell products through Facebook. So, as you can see, this is undoubtedly a great solution when you are looking for an affordable option for your online store. 

5. User-Friendly Interface

If you lack the budget of hiring an expert and you are worried that you don’t have enough coding knowledge to build your website, then don’t worry. Shopify comes with a user-friendly interface that allows the users to set up the store and configure necessary settings all by themselves, even if they are not tech-savvy. The built-in drag and drop wizard will let you arrange all the elements of your store. With the preview mode, you can see the changes before the website goes live. For a small retailer, Shopify is a truly empowering platform. 

6. Themes and Design Customization

Out of 70 fully professional templates, you can choose anyone that will suit the business perfectly. Shopify offers free and paid themes and templates that will let you customize your store the way you want. This will also give you a responsive website too. You can easily change the content, color, and layout of the store without even any coding. You can modify the HTML or CSS codes with liquid templating language that will make your store more personalized. 

7. Multiple Sales Channels and Mobile Commerce

As a store owner, you can integrate your Shopify website with additional sales channels like Facebook, Instagram, Pinterest, eBay, and Amazon. That lets you manage and grow your business from one place and increase your sale potentially. The Shopify mobile app also lets you manage your store from your mobile device while you are on the go. From your iOS and Android devices, you can manage products and inventory, process orders, check the statistics of sales, view the data of the customers, get a notification on order placement, and so on. 

8. Marketing Tools and Built-in Analytics

Shopify provides SEO features with third-party plugin integration that will leverage online marketing tools, code generations for discount, email and newsletter campaigns, gift cards, and Google AdWords. Also, you can integrate Google Analytics with your website for a more comprehensive overview of how your online store is performing. 

So, now as you know how you can launch your retail store with Shopify again, what are you waiting for? Connect with a digital marketing agency that will let you set up and manage the store, and increase ROI even during a challenging situation like the pandemic.

Author Name: Mitali Purkait Ghosh

Mitali Purkait Ghosh is a blogger, co-founder, and CEO of Digital Concepts, from where you can hire Shopify developer, WordPress developer, SEO executives, and content writers. Here she writes on why you should opt for Shopify for your ecommerce store. Read her blog before you hire Shopify developers


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