Articles and Resources

The importance of creating and using a digital marketing plan to support digital transformation

Where do you start if you want to develop a digital marketing strategy? It's a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively. They suffer from the 10 problems I highlight later in this article and are losing out to competitors. The challenges of creating a digital marketing strategy? In my experience.

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

why we use facebook ?

The main reason people still use Facebook is because everyone else uses it. ... Because Facebook works as an RSS reader for news. Because it's required to log in to other websites. Because you can use it to build a professional profile.

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