Rockerstop
Marketing project
A Paradigm Shift in Consumer Behaviour:
The consumer purchase behaviour shift, away from the general trade channel towards alternate channels such as Modern Trade and E-Commerce has brought with itself a flurry of challenges and opportunities. For a brand like Sunrise that asserts dominance in the General Trade it is able to maintain its market standing in the channel due to its strong pillars of ensuring availability and visibility. But the Alternate Channel is a completely new and dynamic l
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Kolkata
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