1. For one of our brands (RIZK.com) we are using different campaign types (branding, acquisition, retention, lead-generation) and different channels (Programmatic Video, Programmatic Display, Social media organic, Paid social media, PPC, CRM, Affiliate marketing). Please recommend:
- naming convention for pixels in Google Tag Manager of individual channels (and how would categorize them in folders to keep GTM containers clean?)
- UTM convention for individual channels (knowing that some of the
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Mounika
Inida
Freelance Work
Budget - (₹5000 - 12500 INR)