Category: freelancing site in India

21 Best freelance websites to find work

As of my last update in September 2023, here are 21 of the best freelance websites that provide opportunities for freelancers across various industries:

  1. Rockerstop
  2. Fiverr
  3. Freelancer
  4. Toptal
  5. Guru
  6. PeoplePerHour
  7. 99designs
  8. SimplyHired
  9. Remote.co
  10. Freelanced
  11. FlexJobs
  12. SolidGigs
  13. DesignCrowd
  14. Aquent
  15. TaskRabbit
  16. We Work Remotely
  17. Dribbble
  18. Working Not Working
  19. Truelancer
  20. Nexxt
  21. ServiceScape

These platforms cater to a wide range of skills and services, so whether you are a writer, designer, developer, marketer, or offer any other type of service, you may find suitable freelance opportunities on these websites.

However, I must reiterate that the popularity and reliability of these platforms may have changed since my last update in September 2023. Therefore, it’s essential to do your research and read user reviews to ensure you’re using a platform that best fits your needs as a freelancer. Always be cautious when sharing personal information online and consider the fees and terms of each platform before starting to work on any projects.

Certainly! Let’s dive deeper into each of the 21 freelance websites mentioned earlier:

  1. Rockerstop: Rockerstop is one of the largest and most popular freelance platforms, connecting businesses with skilled freelancers in various industries. It allows companies to post job opportunities, and freelancers can submit proposals for those projects. Rockerstop covers a broad range of skills, including web development, writing, design, marketing, virtual assistance, and more.
  2. Fiverr: Fiverr is a unique freelance marketplace where freelancers offer services in the form of “gigs.” Each gig represents a specific task or service, and freelancers set their own prices for these services. Fiverr is known for its vast range of offerings, from graphic design and video editing to voice-over work and digital marketing.
  3. Freelancer: Freelancer is a global platform where businesses can post projects and freelancers bid on them. It covers a wide array of skills, including writing, design, software development, data entry, and many others. Freelancers compete based on their expertise and proposed rates.
  4. Toptal: Toptal is a high-end freelance platform that focuses on connecting companies with elite freelance talent in fields like software development, design, finance, and project management. Toptal employs a rigorous screening process to ensure they offer top-tier freelancers to clients.
  5. Guru: Guru is a platform that caters to a diverse range of freelancers, from programmers and designers to writers and marketers. Freelancers can showcase their portfolios and credentials, and clients can review them before hiring.
  6. PeoplePerHour: PeoplePerHour is a platform specializing in web development, design, writing, and digital marketing projects. Clients can post their requirements, and freelancers can send proposals or submit offers based on the project’s scope.
  7. 99designs: If you’re a freelance designer, 99designs is specifically dedicated to design projects, including logo design, web design, packaging design, and more. Designers participate in design contests or are hired for one-to-one projects.
  8. SimplyHired: While not exclusively a freelance platform, SimplyHired is a job search engine that aggregates various job opportunities, including freelance and contract positions. Freelancers can filter the search results to find relevant freelance gigs.
  9. Remote.co: Remote.co focuses on remote job opportunities, including freelance and part-time positions. It’s an excellent choice for those seeking remote work options in various fields.
  10. Freelanced: Freelanced is a marketplace that covers various creative fields, such as design, writing, photography, and illustration. Freelancers can create a profile, showcase their work, and connect with potential clients.
  11. FlexJobs: FlexJobs is another platform that focuses on remote and flexible job opportunities, including freelance and contract work. It provides a curated list of legitimate job postings to ensure a higher level of trust and quality.
  12. SolidGigs: SolidGigs is a subscription service that curates freelance job opportunities from various sources, saving freelancers time and effort in their job search.
  13. DesignCrowd: DesignCrowd is a platform similar to 99designs, where businesses can crowdsource design projects and receive multiple design concepts from freelancers, ultimately choosing the one they like best.
  14. Aquent: Aquent is a platform that specializes in creative and marketing freelance jobs. It connects talented freelancers with companies looking for professionals in design, marketing, content creation, and related fields.
  15. TaskRabbit: TaskRabbit is a unique platform that connects freelancers, called “Taskers,” with people who need help with various tasks and errands, such as furniture assembly, moving assistance, or home repairs.
  16. We Work Remotely: We Work Remotely is a job board focused on remote job opportunities across different industries, including freelance positions.
  17. Dribbble: Dribbble is a platform primarily targeted at designers. It allows designers to showcase their work, connect with potential clients, and find freelance design projects.
  18. Working Not Working: Working Not Working is an invite-only network that focuses on connecting creative freelancers, such as designers, illustrators, and photographers, with top companies and agencies.
  19. Truelancer: Truelancer is a global freelance marketplace that covers a wide range of skills, including writing, web development, graphic design, and more.
  20. Nexxt: Nexxt is a job search platform that includes various types of job opportunities, including freelance and contract work.
  21. ServiceScape: ServiceScape is a platform that focuses on connecting clients with freelance writers, editors, translators, and graphic designers.

Remember, while these platforms offer excellent opportunities for freelancers, it’s crucial to thoroughly research each website’s reputation, fees, and terms before signing up. Additionally, building a strong portfolio, providing quality work, and maintaining good communication with clients will help you succeed in the freelance world.

In conclusion, freelance websites offer a valuable platform for both freelancers and clients to connect and collaborate on various projects. These platforms have become an essential part of the gig economy, providing opportunities for freelancers to showcase their skills and expertise while enabling businesses to find talent for their specific needs.

Rockerstop, Fiverr, Freelancer, Toptal, Guru, and PeoplePerHour are some of the well-known and popular freelance websites that cover a wide range of skills and industries. These platforms allow freelancers to create profiles, bid on projects, and interact with clients, making it easier for them to find work opportunities.

Other platforms, such as 99designs, SimplyHired, Remote.co, and Freelanced, cater to specific niches or focus on remote job opportunities, providing more targeted options for freelancers looking for particular types of work.

While these freelance websites provide opportunities, success in the freelance world requires freelancers to build strong profiles, deliver quality work, and maintain good communication with clients. It’s essential for both freelancers and clients to carefully review the terms and conditions of each platform and understand any fees or commissions involved.

As the freelance industry continues to evolve, new platforms may emerge, and existing ones may introduce new features to enhance the user experience. For the most up-to-date information and to utilize these platforms effectively, freelancers and clients should visit the respective websites directly.

Overall, freelance websites play a crucial role in connecting talent with opportunities, empowering freelancers to work flexibly and enabling businesses to access skilled professionals on a project-by-project basis.

100 top freelancing sites allover the world

Introduction to Freelancing Sites:

Freelancing sites, also known as freelance marketplaces or gig platforms, have emerged as dynamic online ecosystems that bridge the gap between freelancers and clients in the modern workforce. These platforms revolutionize the way individuals and businesses connect, collaborate, and complete projects across a wide range of industries.

In the ever-evolving gig economy, freelancing sites have become a fundamental pillar, empowering independent professionals to showcase their skills, expertise, and creativity to a global audience. At the same time, clients can access a vast talent pool, tapping into specialized services and talents that cater to their specific project needs.

In this interconnected world, freelancing sites offer a multitude of advantages for both freelancers and clients. Freelancers gain the freedom to work remotely, manage their own schedules, and pursue diverse projects that align with their passions. Meanwhile, clients benefit from cost-effective hiring, scalability, and the ability to find skilled professionals without the complexities of traditional hiring processes.

With secure payment systems, seamless communication tools, and review-based feedback mechanisms, these platforms create a conducive environment for productive collaborations and successful project deliveries. Freelancing sites have transformed the job market, providing opportunities for freelancers to thrive in a flexible, location-independent environment, and empowering businesses to access on-demand talent with unparalleled efficiency.

As the gig economy continues to grow, freelancing sites play a critical role in shaping the future of work, ushering in a new era of connectivity and productivity. In this exploration of freelancing sites, we delve into the leading platforms, their unique offerings, and the transformative impact they have on the way work is approached and accomplished in the digital age.

As of our last update in September 2023, we can provide you with a list of some popular freelancing websites that were well-regarded at that time. However, please note that the popularity and rankings of freelancing platforms can change over time, so it’s essential to verify their current status. Here are some of the top freelancing sites (in no particular order) that were widely used by freelancers and employers:

  1. Rockerstop
  2. Freelancer
  3. Fiverr
  4. Toptal
  5. Guru
  6. PeoplePerHour
  7. 99designs
  8. SimplyHired
  9. Crowded
  10. Nexxt
  11. DesignCrowd
  12. TaskRabbit
  13. We Work Remotely
  14. SolidGigs
  15. Dribbble
  16. FlexJobs
  17. Envato Studio
  18. Skyword
  19. Gigster
  20. Giggrabbers
  21. Working Not Working
  22. Truelancer
  23. Hubstaff Talent
  24. Remote OK
  25. The Creative Group (TCG)
  26. WriterAccess
  27. Bark
  28. Twine
  29. Zeerk
  30. Outsourcely
  31. DesignContest
  32. Codeable
  33. SimplyCast
  34. LocalSolo
  35. Textbroker
  36. Designhill
  37. Aquent
  38. Joomlancers
  39. OnSite
  40. Compose.ly
  41. Credo
  42. ArtWanted
  43. ProgrammerMeetDesigner
  44. ProBlogger Job Board
  45. Stack Overflow Jobs
  46. Smashing Jobs
  47. Behance
  48. Dice
  49. JournalismJobs
  50. AngelList
  51. Dice
  52. Remotive
  53. Landing.jobs
  54. The Muse
  55. PowerToFly
  56. Krop
  57. Matchist
  58. Remote.co
  59. iFreelance
  60. Mechanical Turk (by Amazon)
  61. YunoJuno
  62. Coroflot
  63. Authentic Jobs
  64. iWriter
  65. Localancers
  66. iFreelancer
  67. Broxer
  68. Zeerk
  69. Sologig
  70. TextMaster
  71. Kolabtree
  72. DesignJobs
  73. TaskArmy
  74. SoundBetter
  75. PeopleConnect
  76. Artisan Talent
  77. Hireable
  78. Staff.com
  79. Tenrr
  80. Scripted
  81. TaskBullet
  82. Airtasker
  83. Twago
  84. Remotely Awesome Jobs
  85. Match.com
  86. Voice123
  87. Craigslist
  88. 3to30.com
  89. iTask
  90. DesignMantic
  91. GigBucks
  92. OnSite.io
  93. Workhoppers
  94. Rent a Coder (RentACoder)
  95. Commissions Inc
  96. Designing Stock
  97. Project4hire
  98. MicroWorkers
  99. Rent-acoder
  100. YouTeam

Remember to research and evaluate these platforms based on your specific needs, the type of freelance work you offer, and your target audience or market. Always check for user reviews, platform fees, and the quality of opportunities available before committing to any freelancing website. Additionally, some platforms may have region-specific focus or limitations, so it’s essential to choose the ones that align with your goals.

As of my last update in September 2023, here are brief details about each of the freelancing sites you listed:

  1. Rockerstop: A global freelancing platform that connects businesses and individuals with freelancers across various skills and industries.
  2. Freelancer: An online marketplace where employers can post projects, and freelancers bid on them to offer their services.
  3. Fiverr: A gig marketplace where freelancers offer fixed-price services (gigs) in various categories starting at $5.
  4. Toptal: A premium freelancing platform that focuses on connecting clients with top-tier freelance talent, particularly in software development, design, and finance.
  5. Guru: A global freelancing site that covers various industries and skills, allowing employers to post jobs and freelancers to submit proposals.
  6. PeoplePerHour: Specializes in hourly and project-based work. Freelancers showcase their skills, and clients can browse and hire based on their needs.
  7. 99designs: A platform for graphic design services, including logo design, web design, and more. Employers can start design contests or hire individual designers.
  8. SimplyHired: A job search engine that includes freelance and contract work opportunities.
  9. Crowded: An AI-driven recruitment platform that connects employers and freelancers.
  10. Nexxt: Provides a variety of job opportunities, including freelance, part-time, and remote positions.
  11. DesignCrowd: Similar to 99designs, it’s a design marketplace where employers can run design contests or hire individual designers.
  12. TaskRabbit: Focused on local tasks and services, TaskRabbit connects people who need help with small jobs to freelancers who can assist.
  13. We Work Remotely: A job board for remote and telecommuting positions, suitable for freelancers seeking remote work opportunities.
  14. SolidGigs: A platform that curates freelance job opportunities from various sources to save freelancers time in their job search.
  15. Dribbble: A community and job board for designers, where employers can find skilled designers for projects.
  16. FlexJobs: Specializes in remote and flexible job opportunities, including freelance work.
  17. Envato Studio: Connects clients with designers, developers, and other creatives for various projects.
  18. Skyword: A content marketing platform that connects freelance writers with businesses seeking content.
  19. Gigster: A platform that matches freelance software developers and designers with clients seeking custom software solutions.
  20. Giggrabbers: A gig platform that allows freelancers to list their services and connect with clients.

Please note that the details provided here are based on information available up to September 2023. The popularity and features of these platforms may have changed since then, so I recommend visiting their respective websites for the most up-to-date information.

Freelancing sites, also known as freelance marketplaces or gig platforms, are online platforms that connect freelancers (independent professionals) with clients or employers who need specific tasks or projects completed. These platforms act as intermediaries, facilitating the process of finding and hiring freelance talent for various services.

On freelancing sites, individuals or businesses looking to get work done (clients) can post projects or job opportunities, specifying their requirements, budget, and timeline. Freelancers, on the other hand, create profiles on these platforms, showcasing their skills, experience, and portfolio. They can then browse and search for relevant job postings and submit proposals to offer their services.

The range of services offered on freelancing sites is diverse, including writing, graphic design, web development, programming, marketing, video production, virtual assistance, and many other specialized skills. Clients can review the proposals received from freelancers, assess their profiles, and choose the most suitable candidate for the job.

Once the client and freelancer agree on the terms, they can communicate through the platform to discuss project details, milestones, and deliverables. After completing the work, the freelancer submits the finished product to the client, who reviews it and approves payment through the platform’s secure payment system.

Freelancing sites offer several advantages for both freelancers and clients. Freelancers can find a variety of job opportunities, access a global client base, and work on their terms. Clients, in turn, benefit from a vast talent pool, cost-effective hiring, and the flexibility to scale their projects as needed.

Popular freelancing sites include Rockerstop, Freelancer, Fiverr, Toptal, Guru, PeoplePerHour, and many others. These platforms have become essential components of the modern gig economy, connecting skilled professionals with projects across the globe.

In conclusion, freelancing sites, also known as freelance marketplaces or gig platforms, play a pivotal role in the gig economy by connecting freelancers and clients in a streamlined and efficient manner. These online platforms serve as intermediaries, facilitating the process of finding and hiring independent professionals for various services.

For freelancers, these sites offer access to a diverse range of job opportunities, both locally and globally. They can showcase their skills, expertise, and portfolios, giving them the flexibility to work on projects that align with their strengths and interests. Freelancers also enjoy the freedom to set their own schedules, work remotely, and pursue multiple projects simultaneously.

On the other hand, clients benefit from the convenience of finding specialized talent for their projects without the need for lengthy recruitment processes. They can tap into a vast talent pool spanning across different industries and locations. Freelancing sites provide cost-effectiveness as clients can hire freelancers on a project-by-project basis, avoiding long-term commitments and overhead costs associated with traditional employment.

Overall, freelancing sites have revolutionized the way work is done, empowering individuals and businesses to collaborate on a global scale. By providing a user-friendly and secure platform for freelancers and clients to connect and transact, these sites have become essential components of the modern job market, fostering opportunities for economic growth and innovation. As the gig economy continues to evolve, freelancing sites are expected to play an increasingly significant role in shaping the future of work.

Frequently Asked Questions (FAQs) about Freelancing Sites:

  1. What is a freelancing site?
    A freelancing site, also known as a freelance marketplace or gig platform, is an online platform that connects freelancers (independent professionals) with clients or employers who require specific tasks or projects to be completed.
  2. How do freelancing sites work?
    Freelancing sites act as intermediaries, allowing clients to post projects or job opportunities, while freelancers create profiles and submit proposals for the work. Clients can review proposals, portfolios, and reviews before choosing a freelancer to hire. Once hired, freelancers and clients communicate, collaborate, and complete the project through the platform.
  3. What services can I find on freelancing sites?
    Freelancing sites cover a wide range of services, including writing, graphic design, web development, programming, marketing, video production, virtual assistance, and many more specialized skills.
  4. Is it free to join freelancing sites?
    Most freelancing sites offer free registration for freelancers. However, they often charge a fee or commission from either the freelancer or the client when a project is successfully completed or payment is made.
  5. How do I get paid as a freelancer on these platforms?
    Freelancing sites typically offer secure payment systems. Once the project is completed and approved by the client, the platform processes the payment and transfers the funds to the freelancer’s account, which can be withdrawn using various payment methods.
  6. Are freelancing sites safe to use?
    Reputable freelancing sites have measures in place to ensure safety and security for both freelancers and clients. These may include verified profiles, escrow systems for payments, and user review systems that provide insights into the credibility and reliability of each party.
  7. Can I work on multiple projects simultaneously on freelancing sites?
    Yes, freelancers have the flexibility to work on multiple projects from different clients simultaneously, as long as they can manage their time effectively and meet the deadlines for each project.
  8. Do I need to pay to bid on projects as a freelancer?
    Some freelancing sites offer a limited number of free bids per month, and additional bids may require purchasing a premium membership or credits. However, this varies depending on the platform.
  9. How do clients choose freelancers on these platforms?
    Clients evaluate freelancers based on their profiles, portfolios, reviews, and proposals submitted for the project. They may also consider factors such as expertise, communication skills, and price when making their selection.
  10. Can I hire freelancers from different countries on freelancing sites?
    Yes, freelancing sites provide access to a global talent pool, allowing clients to hire freelancers from different countries based on their project requirements and budget.

Remember that specific details and policies may vary among different freelancing sites, so it’s essential to read and understand the terms of each platform before using them.

How Students Can Make Extra Money Through Software Freelancing

How Students can Make Money

When you were a child and someone asked you what you wanted to be when you grew up, a “freelancer” probably wasn’t your answer. The freelancing career has only begun to take off in the past decade. But now, it’s an integral part of the gig economy, and it can be very lucrative.

If you have knowledge that other people need, like software and computer programming, you can be very successful as a freelancer. Because of the high demand and flexible hours, even students can make extra money through software freelancing.

Do you have the skills to work in software jobs, but not the “work experience”? 

If so, freelancing might be exactly what you need to get started in the field.

When you’re ready to get started, use these tips to boost your chances of success in software freelancing.

1. Know Your Skills and Weaknesses

The main thing that holds students back from becoming software freelancers is the thought that they don’t have anything to offer.

But if you have skills like coding or programming, you “speak a language” that billions of people don’t.

Go on some of the freelancing websites and check out what clients are asking for. Make a list of the skills you have that match some of the jobs. Then, write down your weaknesses, so you know what to work toward.

The amazing part about everything being digital is that you can fill in the gaps where your weak areas are online. A lot of what you’ll need to learn is available free, or you can pay for a certification that will help you get more work.

Look at the skills you don’t know as an opportunity to learn them! If you have a foundation to work with, you can start out with those in your new freelancing career.

2. Market Yourself

As you’re checking out the jobs available, scroll through the “competition,” too. 

How are other freelancers marketing themselves?

Your reputation is important, but you might not have a big portfolio to share as you are just starting. The last thing you want to put on your resume is that you’re brand new to the industry.

Instead, focus on the experiences you do have. Market yourself as proficient in as many programming languages as possible. 

How did you get your expertise? 

Include that in as professional a description as you can.

If you’ve worked with any major companies — name drop! Unless you signed a non-disclosure agreement, mentioning a big name can be enough to sway a client to choose you as their freelancer.

When it comes to the results you’ve gotten, try to quantify them as much as possible. Use numbers to show your experience. This is the evidence that potential clients want to prove to them that you know your stuff. 

3. Choose the Best Software Freelancing Sites

Now that you know how you’re going to market yourself, it’s time to add your resume to the best software freelancing sites. Every platform has its advantages and disadvantages, so you should check them all out and see which one works for you.

You don’t need to limit yourself. Use the same or similar resume and see which sites you get nibbles or bites from.

Some of the top sites for software freelancing include:

Rockerstop –

Rockerstop is one of the most popular sites for entrepreneurs. Clients in all industries go here for everything from building simple web pages to software programming. The downside is that you have to pass their tests and certificates in order to get the higher-paying jobs.

Fiverr –

This site has become the go-to for people who need creative tasks done, such as voiceovers and art projects. However, it’s also a common one for requests for programming services. If you have a skill you can lead in, Fiverr is an excellent place to get started.

Upwork –

Beginners are welcome and, in fact, searched out at Upwork. Clients who are more concerned about budget than expertise use Upwork for everything from virtual assistant to software development. If you want to build a portfolio, Upwork is where you start.

Toptal –

Once you build your portfolio, you can try to get into Toptal. The platform works with top companies and the best freelancers. It’s not easy to get in, but if you can, you get access to some of the highest-paid jobs.

Start with the easy ones to get your portfolio built and keep growing your jobs from there. Don’t forget to update your profile as you learn new skills!

4. Set Real Goals and Expectations

Since you’re just starting, you need to have realistic expectations. You’re competing against other freelancers who may have been doing this longer than you. 

Until you build a portfolio, it’s going to be hard to win the bids of the best-paying jobs. However, you also need to pay the bills, so taking on a lot of high-work, low-reward clients will make going to school and working arduous for you.

You need to approach the jobs you bid on and the work you accept with a strategy. That way, you know what you need to make and how long you have to get the funds cleared. Remember, many of the sites you’ll be working with don’t pay immediately after the project wraps.

Go over your budget, finances, and schedule. Set a goal for each week. If you have to accept lower bids to get your foot in the door at first, it’s okay. But as soon as you can, start shooting for the higher ones.

5. Manage Your Time

As the work starts coming in, it’s easy to neglect your studying. But schoolwork is just as important as making money, if not more.

Think about your freelancing gig the way you’d handle a part- or full-time job outside of your classes. If you were away from your room and at a “real” job, you wouldn’t be able to play a game, chat with your friends, or get distracted by other things.

The best thing you can learn is how to manage your time and treat freelancing as a legitimate side career. The way to do this starts with setting boundaries for yourself and your friends and family.

Let everyone know when you are free and when not to bother you. Set your phone and electronics on “do not disturb” and stay off social media.

Stick to a schedule for schoolwork and freelancing, and you’ll be able to balance everything in a healthy, productive way.

Conclusion

Software freelancing is a lucrative side gig that is gaining a ton of momentum right now. If you have the skills, you don’t necessarily need the experience to make some money!

With these tips, you’ll be able to juggle school, add new knowledge to your bag of software development tricks, and make money without leaving campus!

Author bio

Ryan Sundling is in the position of Group Marketing Manager at Cardinal Group Management. Ryan has more than ten years of experience in the student housing industry and also works with Sakara on a regular basis to grow their online presence.


PHP VS Python Which is Best

Which is Best Programming
Language

In this Blog we are going to take a look at two of the most well-known programming languages in the world of web development. That is PHP and Python. So, we’re going to look in a few different categories and compare things like learning curve popularity and so on. 

Before we start there are some really important points to keep in mind. 

  1. There is no common answer for everyone
  2. Both the technologies in an impartial way to help people decide which path to take. 
  3. Learn more about both languages and what they’re generally used for.

Uses of these Languages

PHP is strictly used for web development whereas Python is used for web development and as a general programming language. PHP is extremely popular for web development on its own or through frameworks or through content management systems like WordPress that is its job that’s what PHP does.


Python however is used for web development but it is also used for many other things. So, it’s a general-purpose language and python is getting more popular every day but not necessarily for web development machine learning and AI. It’s huge right now and python plays a big role in that genre like data science, automation etc. So, there is a difference in these two languages. 

If you are interested in machine learning and AI or Data Science then Python Language is for you. But if you are interested in making full stack web applications, web API’s you should go with PHP.

Now let’s talk about these languages’ popularity. So, the results of Stack overflow survey gave PHP a popularity score of 30.7% and Python 38.8%. Python has a solid claim for being the fastest growing major programming language and Python is used for many more things. 


On the other side, PHP has its little small world of web applications. If we are talking about popularity of just that of websites or web app’s then PHP has more popularity. If you look at the number of websites that use PHP/ Python then PHP is a clear win. WordPress is a huge component of that among other frameworks like Laravel. 

So, both languages are used by large companies, most big companies and websites use multiple technologies but PHP is used for instance by Facebook, Wikipedia, Yahoo, Instagram parts of google. Spotify that uses Python.

Syntax and Elegance of these two languages 

Talking about popularity in the industry and popularity among developers is really different. PHP is very practical as far as deployment hosting, WordPress Content Management are like that which makes it great for developers but on the other hand there’s also so much poorly written PHP and the fact is that PHP lets you write poor code and it really works it’s really which is not good practise. So, take time to learn good code by doing more practise. 

Python, on the other hand, is much stricter in its syntax and how it lets you put things together which makes it cleaner.  

Curve of these languages

  1. Python has a clear path for learning but has a broad range of syntax
  2. Python is also used for harder things in general
  3. PHP has too many ways to do the same thing which can be confusing 
  4. PHP is not secure 

Frameworks and CMS (Content Management System)

So, both the languages have two amazing frameworks. PHP has Laravel and symphony. Python has Django and flask. Laravel is just a good developer like PHP so they like Laravel too because of the work that’s been put into it, the elegance, the ease of use, and the symphony is also a great framework. Laravel uses symphony components and symphony 4 is now a micro framework to start with so you can use it for like micro services and backend Api’s you can also build it into a full-fledged large-scale application which is good. 

Whereas python goes it has Django and flask which are different frameworks which is good because it depends on which type of developer you are as to which is better for you now Django is very high level there’s a certain way to do things. 

Hosting

When it comes to deployment PHP is simple and cheap you can use a shared hosting account. Python you have options like cloud hosting like digital ocean.  

Conclusion 

Figure out what you want to do 

Run through a few simple tutorials of both and see what you grasp and what you enjoy. 

Read and watch videos to get clear perspectives

Look out job stats and figure out what you are passionate about. Do you want to build web apps or are you interested in data science AI etc anything but web apps Python is probably the clear choice over php but if it is web development that you are interested in run through some tutorials documentations and take time to observe what you like and don’t like in these languages? 

Maybe PHP has more jobs but you hate writing then you probably go with python. 

Don’t just go with one source, go with different sources and discover your own experience with both the languages.  

This was all about the PHP and Python language. Let me know in the comment section which programming language you are working, and your experience with it. Also, if you are a PHP or Python developer, what you think about the above information. If you are a learner of any of these languages what challenges you are facing. 

How to Become Web Designer?

Career as a Web Designer

In today’s time, the rule of the Internet is going on all over the world. All types of business are using the web to bring them to the world. In this digital age, all the organizations need to reach out to those merchants to make their products and services accessible to people all over the world. To promote and sell your products and services, it has become very important to maintain your identity on the Internet.

Now the Internet does not just provide information, but people use the Internet to display their goods and skills. For this work it is necessary to have a website through which business can reach the people. Previously, where only big companies used to make their own websites, now small companies are also running their websites. Here the question arises: how to build a website to run it and who makes it.

The job of a web designer is to build a website. The web designer has a rich knowledge of computers and the tools associated with it, using which they are able to design websites. If you want to become a web designer too then, then this blog is very useful for you. In this blog we are going to give information about how to become a web designer. 

Who is a Web Designer?

First, we will understand who is a web designer. The process of making a website is called web designing. Which includes web page, layout, content, production, graphic design and many more. The person who does all this work is known as a web designer. The best thing about becoming a web designer is that nowadays web designers get lots of job opportunities in any government and private sector.

The main job of a web designer is not just designing the website but also, has to fulfill the needs of its clients. Understanding the needs of its users and its clients, the website also has to give an attractive look. The job of a web designer is to prepare the layout, structure, architecture, etc. of a web page. They design from the home page to the content of the website in such a way that readers and viewers like to visit that website again and again.

Tools and Languages

Those people who are perfect for web designing have to design according to the trend and present the content. Creativity is very important for this career. Web designers use software, tools and programming languages ​​to create any website. Website is made up of HTML markup language. The HTML tags of this language play a vital role in creating the structure of the website.

Cascading Style Sheet (CSS)is used to design and make the layout of a web page. In a web page, CSS is used to complete text, color, fonts, style, column size, layout design. All the web pages present on the Internet are created with the help of HTML and CSS. In addition to HTML and CSS, graphic design is also used in it.

JavaScript is the programming language used to make websites. With the help of JavaScript, we can design a website in such a way that any action of the user can be captured. Just like you go to any website, click on any icon and you see new content, this work is possible only with JavaScript.

Maintenance is very important for the website to work better. So, in the process of web designing, issues and errors should be regularly correct. Understanding errors and issues and correcting them is also the job of the web designer. 

Skills to Become Web Designer

Now we are going to know what types of skills are necessary to be a web designer. To make a career in web designing, first of all creativity and interest in your work is necessary. It is more important to have qualification to become a web designer. Also, you must be willing to do something new every day. 

A web designer needs to be well aware of every technique used during web designing. For which one should have complete knowledge of computers and must also have knowledge of HTML and CSS. Must have knowledge of software and tools such as Photoshop to create a website. There is always a need to keep in mind that the design, style and content of another website should not be copied. 

How to Become a Web Designer?

A web designer is one who designs a website and webpage with the help of a different computer language and with his / her skills. He defines what the website will look like after it is built. How soon the website will open, how responsive the web page will be, it all comes within web designing.

To become a successful web designer, one must learn the scripting language that makes up the website. First of all, we need to learn HTML, CSS, JAVA from basics. In addition, Photoshop software should also come. To enhance your skills, keep on practicing these languages. 

Qualification to Become Web Designer?

 There Is no particular qualification to become a web designer. You can practice web designing after 12th. After that you can join any government or private training classes to get expertise.

Name of Courses of Web Designing

  1. Bachelor’s Degree courses.
  2. B.SC in Animation and Web Designing
  3.  B.SC in Graphics and Web Designing
  4. B.SC in VFX and Web Designing
  5. B.SC in Multimedia and Web Designing

Web Designing Career Prospects

Today all the things have gone online, so there is a good scope for web designing. After a web designing course, you can work as an Application developer, graphic designer, Web content manager, Web designer, Web developer, SEO Specialist for any firm. Without this you can also establish your own freelance company or can work as a freelancer.

When you work with big firms, your starting salary expected would be around 15-20 thousand it will increase on the basis of skills and experience. 

So, this was all about how to become a Web designer. Stay updated to our blog to get more career related guides. If you have any query let us know in the comment section below. 

How to Become Graphic Designer

Career as a Graphic Designer 

Today’s blog is very important for those who are thinking of making a career after completing their studies. But they do not understand that in the crowd of the rest of the people who are struggling to get employment. In which field they should go that can be easier and better for them? 

Nowadays unemployment has increased so much. You will see a long queue of youth in the field of jobs, where you will look around. Whether the struggle is for a government job or a private job. Although it is difficult to tell the solution to this problem. 

But in this blog, we have brought the option of getting a good job for you. Its name is “Graphic Designer”. Graphic designer is becoming a popular profession in the digital age. Because currently all types of marketing whether online or offline, graphic technology is being used in all. 

With increasing visual and graphic effects, its scope is also increasing. So nowadays almost every company needs a graphic designer. Graphic designing is a profession that makes any company or individual reach its own unique identity to the people. If you have creativity skills and you know the basic skills of a computer, then the field of graphic designing may work for you.

Today in this blog, we are going to give you a simple information on how to become a graphic designer. Read the full article.

What is Graphic Designing?

So, we will first know what a graphic designer is? Graphic designing is a response to express some kind of message using words, shapes, images and colors. Also, Graphic Design is also known as communication design. Graphic design can be in any form like physical or virtual.

This is to say that there are some graphic designs that cannot be touched like in our mobile and laptop screen, Amazon and flipkart website products sale banners are called virtual designs. Some graphic designs can be touched like poster, banner, flex, pamphlets etc. which we call as physical design. Graphic Design can be used for any purpose like education, function, ceremony, cultural, political and many more.

What is the work of a Graphic Designer?

Graphic designers through various mediums like advertisement, brochure, magazine, logos presentation, reports and websites, using their skills make layouts and production of words and pictures. 

Graphic designer if designing a graphic for a company or client’s product then his job is to know the requirement of his clients’ product and talk to them to understand. After understanding his ideas, using our creativity, fonts, colors makes a good design which reaches people. 

Graphic Designers using different software and tools make graphics and send them to their clients and take reviews and feedback. Graphic designers publish the design only after making the necessary changes mentioned in the design and if it does, then give it to the client only. 

The data provided by clients has to be analyzed, researched and have to find out what is going on in the market right now before any graphic design is created. Because graphic designers absolutely do not want their designs to look old-fashioned. This is a very important step. That’s why graphic designers have to work in three phases- Pre production, production and post production.

Also, be ready to make changes according to clients’ needs. The design has to be prepare according to the client’s demand by discussing with another office colleague. So that the final design would be perfect.

How to Become a Graphic Designer?

Let’s now discuss how to become a graphic designer? Graphic designer is a job with which we can make any creativity very attractive and present it in front of people very well. Today graphics and visuals are used a lot. That’s why many people prefer to make their career in graphic design.

Graphic designer’s important work is to make websites, banners etc. more attractive and creative to reach maximum people. That’s why creativity is the main aspect in graphic design. 

Apart from this software and tools, also mobile, tablet, computer once should have knowledge about it. Some software used are Adobe illustrator, Adobe photoshop, CorelDRAW etc.  

To make a career as a graphic designer you should first have to complete your education, develop skills on the same. There are so many courses in the market. To be eligible you must be 12th pass out. After that for Bachelor degree you have to qualify Undergraduate Common Entrance Examination for Design (UCEED) and for master degree you need to qualify Common Entrance Examination for design (CEED). On the basis of your marks, you get college. 

Courses of Graphic Design-

You can do any of these above courses from any institute. We share some of the famous institute of graphic design such as

  1. National Institute of Design, Ahmedabad, Gujrat.
  2. Industrial Design Centre, IIT Bombay.
  3. Department of design, IIT Guwahati.
  4. Symbiosis Institute of Design, Pune.
  5. Indian School of Innovation and Design, Mumbai.
  6. Academy of Animation Arts and Technology, Hyderabad. 
  7. Delhi College of Arts, Delhi.
  8. Sir JJ Institute of Applied Art, Mumbai.
  9. Image Institute of Multimedia Arts and Graphic Effects, Tamil Nadu.
  10. National Institute of Computer Arts, Maharashtra.

What are your career prospects in the Graphic Designer field?

Graphic designer’s scope is in almost every sector. There are so many small and big sectors that hire graphic designers to do visual marketing of their brands like media, publishing, retail, software Industry, Entertainment industry, News agency etc. you can easily join and work with them. Besides these website developments, web developers, Magazines, books, posters, banners, animation studios also offer good salary packages.  

In a graphic designer field, you can be employed in three ways and make your life successful is 

  1. JOB – In this you can work with any organization in 9-5 timings. 
  2. Freelancer – In this there is no problem of going to the office. You can talk to clients and make graphics. But for this you need to have a strong portfolio. So that people may know how you have worked for previous clients and handover projects to you. 
  3. Business – In this option you can open your own graphic designing studio. To go with this option, you must have experience in graphic Designing and a good network of clients. Then there will be no risk of loss.

Graphic Designing for College Students

Everything about Graphic Design

If you want to have 10-15 thousand pocket money with graduation, you can have side income. Here is a list of some freelancing skills you can learn –

  1. Graphic Designing
  2. Website Design and development
  3. Content Writing
  4. Photography and Videography
  5. Video Editing/ Photo Editing 
  6. Digital Marketing 
  7. Animator
  8. Translation and Languages
  9. Android App Developer

Here we are going to discuss “Graphic Designing”. In this blog you will learn who is a graphic designer? What is the job of a graphic designer? Which software and tools graphic designers should know? How much time does it take to learn graphic designing? How much money do you get for freelancing? Can we make a career in this too? Is degree required? Are certificates required? This all topics we are going to cover in this blog.

You may have noticed many people make their vector image. This work is done by a graphic designer. You must have seen that some websites have some drawings made in them. That is also a work done by a graphic designer. If there is a website, make a blueprint of it initially. This is also what graphic designers do on adobe XD. 

Graphic Designing for Clients

Making logos for brands is also a job of graphic designer. Graphic Designer makes 5-6 logo designs to pick one from it. Whatever is our Facebook page or YouTube page, the banner art that is placed above it is also the job of a graphic designer.  The best thing is that graphic designing is a field that is going on increasing day by day. The need for graphic designers is increasing.

If anyone wants to open a shop even today, then they go to the graphic designer for illustrations on the website, logo and templates. You can talk about any field, policemen need army people, the corporate world has a mandatory need of graphic designers. Advertisement companies, social media all need graphic designers.

Now the topic is where you can get graphic designing freelance work? So, there are several freelancing sites in the market to find graphic designing freelance work such as Rockerstop, 99Design, Freelancer, Upwork. Rockerstop and 99 design is basically for Graphic designers only. 

Tools for Graphic Designing-

When we do graphic designing, we need a lot of software and tools. So, let’s first see which software and tools we need. Mostly used software and tools are 

  1. Adobe Photoshop
  2. Adobe Illustrator – Logos and Vector Image Illustrations
  3. Adobe XD
  4. Adobe InDesign

Besides these tools there are many other tools also. But your work will be easily complete from these tools only.


1. Adobe Photoshop

Adobe photoshop is the strongest editor in the market for photo editing, masking etc you can do easily on adobe photoshop.

2. Adobe Illustrator

To make logos, illustrations and cards then we need Adobe illustrator as it offers vector images. Where the vector image is used, for example – Coca Cola logo is used in bottle cap as well as in big banners. It is highly recommended that first you get familiar with Adobe photoshop, then you should see Adobe illustrator.

3. Adobe XD

Adobe Xd is for designing prototype, blueprint and illustration for the websites.

Another question! From where we can buy these software and tools? All these tools are paid and you buy these from Adobe Official Site. Otherwise, if you are smart you can search how you can use these tools for free.

After download and software installed in your system! How will you learn these software’s? However, there are so many courses on YouTube but they do not cover all topics. So, in this case- Udemy is the website from where you can purchase training courses by experts. These are also paid but you know how to download training courses for free.

Now comes do we need a degree to become a Graphic Designer?

Let’s understand this with an example! In Gym there are normal trainers as well as certified trainers, so certified trainers are more valuable than normal trainers.

Similarly, if you are about to do freelancing for pocket money in your college days or to do a part time job with your regular job. Then in this case you don’t need any degree. 

This is because in this field people give importance to your skills and how strong is your portfolio, how high is your rating, how you have worked for your previous clients.

But if you choose graphic designing as your main source of income, and if graphic designing is your career choice, then you have to take a degree!

Certificates Necessary?

No, there is no need for any certification. There are various graphics designers out who can make certificates fake. So, one believes in your certificates but they do believe in your skills.

What is the salary of a Graphic Designer?

In India when you are working for small firms, they will offer around 5-7 thousand initially and will increase as time goes. On the other side if you are working for Big MNC companies, they will offer initially around 15-20 thousand and increase gradually in years or may be in some months.

So, we have covered all the questions mentioned above. This was all about how you can become a graphic designer and do freelancing in your college days and after that you can also choose graphic designing skills for your career option.

In our upcoming articles we will cover more topics on Graphic Designing. So, stay updated on our blog and for any further query, comment in the section below. We are always there to answer your questions. 

Digital Marketing 101 |Beginner’s Guide

Guide to Digital Marketing

It’s hard to believe that the first internet excluded commerce. Nowadays, the web is the backbone of industry, making it easier than ever to line up shop and to show your passions into an income. But getting started is only half the battle. To keep that shop up and running, you’ll need some quite digital advertising.

If you aren’t using digital marketing as an integral part of your marketing strategy, you’re missing opportunities to succeed in leads curious about your business. If you’re trying to find a fast run through of digital marketing 101, you’ve come to the proper place!

In this post, we’ll cover what digital marketing is, why it’s important, and the basic component of digital marketing you’ll use to start out shaping your campaign.

What is Digital Marketing?

What is the real definition of digital marketing? Digital marketing—also called as online marketing—is a common term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you with getting found, get leads, then turn those leads into returning customers.

When you use digital marketing, you integrate numerous online media channels to assist you engage your audience and obtain them to interact together with your business. It’s a set of tactics you employ to plug your products or services to your audience . The role of digital marketing is to assist you switch leads into customers for your business.

Why Digital Marketing is Important?

Digital marketing is vital to your business because your customers are online . Your audience is consistently using their smartphones and tablets to access information online . It’s become an integral part of lifestyle , to the purpose where people use these devices as soon as they awaken and right before they are going to bed.

You want to succeed in your audience where they’re presumably to be. With digital marketing, you get those folks where they spend their time. You’ll reach them on their computers, smartphones, and tablets as they browse the online for products and services.

Simply put, digital marketing is vital because your audience is online.

Components of Digital Marketing

There are a core of digital marketing practices that the majority businesses use. We listed them above, and we’ll dive a touch further into all below.

1. Your Website

Your website is at the backbone of your digital marketing strategy. When you run several digital marketing campaigns, you’ll always have straight leads back to your website. It’s important that you simply put within the time and energy to create an internet site your audience will love.

Your website is at the backbone of your digital marketing strategy. When you run several digital marketing campaigns, you’ll always have straight leads back to your website. It’s important that you simply put within the time and energy to create an internet site your audience will love.

Consider your website as your online storefront. It’s where people will browse your products and services and buy them if they choose your business.

There are four key elements to making a successful website:

1. Make it fast.

2. Make it secure

3. Make it responsive

4. Make it visually appealing

2. Search Engine Marketing (SEM)

Search engine marketing (SEM) may be a combination of techniques and marketing methods that aim to form your company and dominate the program results page for a specific set of phrases, questions, and keywords. This is wiped out two ways: program optimization (SEO) and with paid search ads (PPC).

3. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of boosting your website’s ranking within the search results to assist you reach more valuable traffic for your business. Considering that 93 percent of all online experiences start with an enquiry engine, you don’t want to miss a chance to drive that traffic to your website.

4. Pay per click advertising (PPC)

Pay per click advertising is a term for online paid ads where you only pay if someone clicks on your ad, hence the name “pay per click.”

Paid search ads are those you’re probably most familiar with—they’re those that show up within the search results. Most of the time (except for a few home services queries) those ads are search ads, meaning they’re triggered when someone searches for a specific set of keywords. 

5. Email Marketing

To start using email marketing, you want to capture email addresses. The best thanks to do that is through your website. You can easily place an email marketing bar at the highest or bottom of your webpages, so your audience always knows where to seek out it.

You don’t want to shop for emails to run your email marketing campaign. These email lists hardly have valuable leads for your business. People will find yourself blocking your emails or your emails will find yourself in their spam folder because they didn’t check in to listen to you.

With email marketing, you’ll send personalized content to your audience to urge them to interact together with your business. Email marketing allows you to send your audience information that stimulate their interest. It ensures they get information that they need and zip that they don’t.

6. Video Marketing

Video marketing is strictly what it sounds like—marketing that takes the form of a video. The best marketing videos are under 60 seconds—in fact, they ought to be under 10 seconds for max impact. Because customers prefer short videos, they’re more likely to observe yours if they know you offer quick, concise details.

Conclusion

A strong digital marketing plan will help your business drive traffic and acquire new leads interested in your products or services. it’ll create more opportunities for you to drive purchases both online and offline.

Now that you simply have the within track on digital marketing 101, you’ll start creating a digital marketing campaign that drives success for your business.

If you would like help getting started with creating a digital marketing campaign that’s tailored to your business, contact us online to ascertain how our team of experts can assist you start .

Also Read How to Build a Digital Marketing Strategy

6 Innovative Logo Design Trends For 2021

Innovative Logo Design Trends

Last year wasn’t the simplest year and it’s been challenging for everybody. But After ideal start to the new decade it’s already screaming for a rebrand itself. In this article we discuss the highest 20 Logo Design Trends For 2021. We have been analyzing logo design trends from designers. We’ve interrogated from around the world and popular platform logo designers display their work.

We polled our community of logo designers from round the world, and their predictions represent the shifting climate of the planning landscape. While last year’s trends were focused on reinvention through new technologies, a standard theme in 2021’s logo trends appear to be innovation within constraints. The last year may have constrained the earth during a variety of ways , but the brand designers of 2021 are pressing on regardless.

1. Simplistic Geometry

Shapes are the building blocks of imagery. But while ancient shapes like triangles, squares and circles are often phased out once they have laid the groundwork, there’s potential in their pure simplicity.

The designers of 2021 are taking benefits of this power with logos design out of straightforward lines and shapes. An added feature of this approach is that straightforward layering can create an illusion of structure and depth, a nod to the attitude drawing trend we noted earlier. Through pure shape language, designers are ready to create logos that are easy to parse, memorable and joyously bright with colour all at an equivalent time.

2. 3D and Isometric Logo Designs

2021 is going to be a 3D bonanza within the world of design. A perfect thanks to add depth to your logo, and thus depth to your business. If you’ve already got a logo, adding shading, highlights and shadows can modify it instantly into a contemporary leading-edge design without losing the essence you’ve spent years getting into the public’s mind. If you’re trying to find a completely new design this is often a logo design trend that’s bound to tick all the creative boxes. So much variety, such a lot of variation, numerous great logo designs.

3. Inventive Typography

If you’ve got a text-based logo, be happy to use creative typography solutions to stress your company’s personality. A custom, original font has the facility to completely transform even the foremost obscure logo. As for your audience, they’re going to surely appreciate your inventive typography! Instead of revamping your old font, it might be easier to craft a replacement one from scratch. All you need is your imagination! Think about what typography can capture the essence of your brand within the most precise way. At an equivalent time, remember that your logo must stay legible and straightforward to perceive.

4. Divergent Letters

Wordmarks—logos that are based on all sides of a typeface—have a reputation as straightforward, for good or worse. While they create the name the whole focus of the brand, and thus more memorable, they do not leave much room for creative license. But the brand designers of 2021 are converting that impression one letter at a time.

Specifically, we are seeing more and more exaggerations of 1 letter within a wordmark. This can be as subtle as an off-coloured title over a lowercase ‘i’ or as noticeable as towering chopsticks forming an uppercase ‘H.’ The divergent letter not only creates a point of interest to draw the eye , it gives brands the only of both worlds: a typical , type-based logo that also isn’t afraid to interrupt the principles.

5. Wordmark Logo Design

Wordmark is the design concept of using only your name within the logo but using their own stylized font. Font design is huge news and always forces the boundaries. Combining your brand with this design concept in 2021 goes to be a logo design trend that you simply will see time and time again. Why? Because a well-designed wordmark does the work, surely, concisely and with minimum confusion, it is often used everywhere and on anything and ultimately is remarkably recognizable. And cool, let’s not forget to say, doing the work is one thing, doing the work whilst dripping with cool is even better. 

The 2021 logo design trends are a chance to rebrand this young decade. And with trends that particularly strengthen minimalism and classical compositions, from perspective techniques to simple shapes to symmetry, the logos of our future seem to be striving for a kind of purity. Whether or not this enthusiasm holds strong may depend upon the remainder of the planet the maximum amount because it does these logo designers.

6. Gradients in Logo Design

Like 3D, gradient colouring adds a depth and appreciable quality to your logo design, immediately creating interest and dynamic quality. Small details matter and your brand colours do have an impression.

Gradients seem to possess an inextinguishable potential, and that we couldn’t be happier about that! Basically, a gradient is when the reminder an equivalent colour transitions smoothly into each other. This is how you make a “breathing” 3D image that sticks out through its dynamics and energy. Design tip: confirm all colour shades in your logo render well in print.

7. Monograms

Monograms are back, but this point designers tend to reinforce this strong technique with negative space, stacked elements, and bold geometry. With such amazing methods in your arsenal, you’ve got all the probabilities to craft a real masterpiece!

This design trend allows you to stay the main target on the colour. Hold the viewer, be due one element to a different but all the time retain the called-for instantly recognizable quality that each one the simplest logos have. Go with the flow into this good-quality group of gradient attention grabbers.

How to Build a Digital Marketing Strategy

6 Ways to Make Digital Marketing Strategy

Today, most of our content utilization takes place within the digital world. This change needs your brand to possess a presence within the digital world. In order to create a successful digital presence for your brand, you would like to possess a solid digital marketing strategy.

 “Digital marketing strategy” may be a term that encompasses an entire lot. It is often overwhelming to tackle it on your own.

A digital marketing strategy may be a step by step, usable procedure that works towards achieving the digital marketing goals of your company.

Digital marketing is accomplished through digital marketing channels. These channels cover social media, digital publishing and paid, earned or owned media.

A digital marketing strategy includes a really thoughtful decision-making process regarding your digital marketing objectives and therefore the most appropriate channels which will assist you achieve them.

This is why we’ve created this practical guide to assist you build a solid digital marketing strategy in below steps:

1. Set your Objective

Before you begin strategizing, you want to ask yourself what it’s that you simply hope to realize together with your marketing strategy. Sounds easy, but this step needs you to return up with a really more specific set of goals.

2. Check your Existing Digital Marketing Presence

This step will assist you understand what to specialise in to realize your current goals.

First, you would like to know your main marketing channels:

  1. Your website
  2. Social media
  3.  Email marketing
  4. Content marketing/SEO
  5.  Pay per click advertising

3. Understand the Digital Sales Funnel

The digital sales funnel is that the arc of your customer journey from unknown to a client, or future customer. A brand with a powerful digital presence can use the funnel to understand their digital marketing objectives. How? By addressing each step of the funnel with the suitable digital marketing tools.

Understanding the digital sales funnel means you would like to understand each stage of the funnel and therefore the appropriate digital tools that enhance it.

Here may be a simplified breakdown of the stages and therefore the appropriate digital marketing responses.

Awareness

Make potential clients aware of your existence. For example, through ads on social media or ranking good in search engines.

Interest

Raise interest about your brand. Who are you and what makes you different from your competition? Some most used digital tools for this step are features about your brand in digital publications and videos.

Engage

Solidify your relationships. Sponsored posts on social media that address concerns the client could have or encourages them to ask questions may be a useful gizmo for this stage.

Action

Do business with the client. A tool for this stage is implementing calls-to-action for the client to form a sale . For example, incentivizing a sale by offering discounts in ads or emails for the client.

4. Find your Customers on the Funnel

You then got to locate your customers at different stages of the funnel. In all likelihood, there’ll be customers in the least stages of the funnel who are hospitable connecting with you.

5. Make a Good Content Plan

At this stage, you’ll develop a selected marketing strategy for each channel that draws your customers. What kind of content does one get to achieve your digital marketing goals for every of those channels?

Your strategy is going to be made from a series of actions that answer specific goals. It will even have a selected timeline in order that the actions can have measurable deadlines.

Some of these actions will be:

Developing a keyword strategy: identifying important keywords to enhance SEO.

Creating a content calendar:

This will permit you to have long-term and easily traceable objectives. Your content calendar will be very specific. Each usable item will involve author, publication date, keywords, topic and tags.

There should be a digital marketing objective for each month. For example, starting in January, you’ll feature bi-weekly posts on your blog on a selected theme.

Posting on social media: use research you’ve conducted to determine what kind of content you ought to post on which social media channels and the way often you ought to do so.

Using CTA’s and widgets: it’s crucial to incorporate CTAs and widgets in your digital marketing content to permit customers to simply engage with you and your products.

Marketing automation tools: Once you’ve got your content strategy down, these tools are an excellent thanks to save time and be efficient.

6. Examine Results

Once you’ve got a technique, practice this step at intervals (add it to your calendar). How are clients interacting with what you’re sharing with them? How are you progressing toward your goals? These analytics will assist you to correct course and learn from things that didn’t compute as planned.

By using analytics software you’ll observe your progress at different stages of the funnel. You want to understand:

If clicks are turning into conversions. Is there mobility across the funnel? Why or why not?

If there’s some extent where you’re losing engagement with customers. What’s the rationale and the way are you able to fix it?

What’s working well—and what’s not.

Keep up with the newest digital marketing tools, there could be something new on the market that addresses your analysis needs perfectly.

With the results you gather, you’ll create graphics using data visualization tools which can help with comparisons, goal tracking and presentations.

Also Read How to Build Brand Awareness