How to Choose Perfect Logo for Your Business?

Tips to choose Perfect Logo –

If you’ve tried to make your own logo before, you recognize how complicated it can get. There are many things to think about and do to seek out the proper logo for your business. The task is to make an appealing, memorable logo that speaks volumes about your business. In general, it’s to support the brand, its name, and therefore the purpose, all while communicating with the audience . Seeing how a logo is one tiny graphic, it is often really hard to realize all this.

Designing your logo is an essential part of your brand’s identity. It’s what creates recognition and boosts brand visibility. When it involves creating a logo for your brand, there’s no rule or law that says you ought to use any specific brand style for a selected business type. You are completely liberal to choose whichever one you would like . To make a logo for your business, you’ll use symbols, visual representations that somehow show your company’s purpose or goals, different colours and fonts.

Let’s discuss some design factors that every person should consider when creating a logo –

1. Define your Brand Identity –

You want your logo to speak your brand’s personality. And so as to try to do that, you initially got to understand what your brand’s core personality is. Once you’ve got a transparent idea of what causes you to be unique and what your brand is all about, it’ll be much easier for you to form design choices that complement and complete that picture.

2. Colour of your Logo–

You’ll study a whole subject dedicated to paint psychology in branding and marketing– it’s so important! Colours allow you to evoke various emotions in your customers. Popular brands have already used the facility of colour psychology to determine market dominance and appeal to pick demographics.

3. Typography –

Typography is a very important part of design. You can use it to speak your company’s personality also as its name. Fonts play a huge role in logo design. They carry emotions and reflect certain attributes which will be seen in attributes . For instance, Serif fonts are often utilized in conservative and classic designs to portray a classy brand, Helvetica fonts, on the opposite hand, are wont to grab attention and they come off as bold for an equivalent reason.

4. Make Simplicity your priority-

Many companies attempt to make their logos look more too elaborate and grand by adding different elements during a single design. This overcomplicates the visuals which are some things you don’t want. That’s the reason simple designs are more powerful and memorable. Think of all the favoured logos you know-Nike, Apple, Sony, etc. All of these logos are classic and well-recognized around the world. However, all of them are incredibly simple too albeit the brands generate billions of dollars’ worth of revenue per annum .

If you would like to be creative together with your logo, then, by all means, you ought to choose it. After all, the entire point of branding is to be unique and different. However, you can be creative while being simple. Most brands have done it including Twitter, YouTube, etc.

5. Flexible –

A virtuous logo isn’t designed in size small, medium or large- it’s versatile! In other words, it is often scaled up or down, or physically modified in several forms with ease.

A logo should be versatile enough to be used for business cards, websites, billboards, and also on promotional products like coffee mugs and baseball shirts , hats etc. Professional designers know this which is why once they create new logos, they struggle to style them during a way that they will be utilized in various ways.

6. Find the Right Logo Type –

In addition to the general style there are 5 main sorts of logos you’ll choose between once you are creating your logo. You can pick the one that suits your name or overall aesthetic best, or combine them to make something unique.

Wordmark

Wordmarks are supreme for companies who are just stepping out, and therefore the reason why is fairly obvious. A wordmark clearly tells the name of the brand. There is no guesswork involved.

Lettermark

Lettermarks are great if your brand features a long name, or words that are difficult to pronounce.

By shortening a reputation right down to just the initials, it also gives the brand equal visual weight. So for instance if the complete name is 2 short words and one long word, by creating a letter mark, you equalise the importance of every one.

Brandmark

When it involves expressing a thought without the utilization of words, a brand mark may be a great way to go as it consists of a logo or an icon.

This is useful for brands which are global, because it can cross language barriers far more easily.

Combination Mark

The combination mark uses both text and symbols.

This sort of logo is usually the foremost popular because it is the better of both worlds, employing a wordmark and a brand mark together.

Emblem

Emblems are almost like combination marks therein they both use text and symbols. Where a mixture mark has the text and symbol next to at least one another, within the case of an emblem, the text is placed inside the symbol, making it all one shape.

7. Communicate with your designer –

Sometimes it’s going to take a little bit of trust in your designer, but attempt to stay hospitable. Remember, your designer is an expert and features a great pity what makes an honest logo. Giving many detailed and clear feedback is what gives designers an understanding of what you wish . It may sound cheesy but it’s true: the simplest design happens once you and your designer work together.

In today’s world where we’ve access to all or any sorts of branding tools, creating a premium logo has become easier than ever anyway. So, what are you waiting for? Create the right logo for your company today and see how it can make a huge difference!

How can your Business Gain from Gig Economy?

5 Ways your Business can Benefit –

The past decade has seen a surge within the number of gig workers, showing wide economic and demographic shifts and raising concerns around long-term financial security for a growing share of the workforce, according to some experts.

“Gig” workers are folks who work on a contingent basis: meaning consulting, freelance or temporary. Their count has risen dramatically within the past decade. The rise stepped up around 2007 during the worldwide economic downturn, and by many accounts, gig workers now represent a 3rd of the workforce.

What composes the “gig economy” isn’t well-defined but usually includes people like independent contractors and on-call and temp workers.

This new industry has also created new sorts of jobs for people to earn good income. Gig workers include from an Uber driver to project managers, Web Developers and application developers who are influential in digital transformation projects that global companies are investing in.

By hiring gig workers and contractors (fixed term or project-based employees), companies are often more agile within the way they answer customer needs. They are set to bring experts freelancers from India with niche skills on board during the transition period, without having in touch high overheads of a permanent staff. A mingle workforce, if managed well, can give the corporate the launchpad it must stay before its competitors.

While the benefits that freelancers gain are many—including the pliability to figure from home and set their own working hours—the gig business are often incredibly advantageous to business owners also.

Here are the ways your business can enjoy the gig economy –

1. More Workforce Flexibility:

Hiring a full-time or maybe a part-time employee means you’ll need to offer them a group number of hours. Alternatively, hiring freelancers in India offers you the choice of flexible manpower. Whether it’s a small-scale project or a way larger one, you get the precise manpower that you simply need consistent with your requirements. For instance, you’ll hire a freelancer in India to figure on your social media pages over the weekend even when your business is closed. Since remote workers are hospitable flexible work hours, it works out well for both your business and them.

Understanding the freelance economy and aged board with the gig business revolution may be a great alternative to make sure your goals of sustained growth, greater output and increased revenue for your business are achieved.

2. Cost Effective:

A report titled “The way forward for Work is Anywhere – Gig Workforce” by Noble House revealed that 45% of the HR heads hired gig workers to supplement the talents of the prevailing workforce. Interesting to notice was that 39% said they chose gig workers to scale back the value to the firm. Hiring freelancers can help your business hamper its overall spending in various ways.

We all know that office spaces are priced at a supreme. Indian Freelancers are supplied with home offices which will reduce the necessity for office space and utilities. Independent contractors, who are specialists in their field, also require a coffee level of supervision and training, thereby lowering the coaching and development costs. Choosing a gig business strategy further allows you to eliminate costs on benefits like healthcare, retirement, transport and paid leave also.

3. Easier onboarding:

Any company that experiences turnover knows that the onboarding process is often costly and time consuming. Consistent with HR Onboard, a person’s resources consultancy, the annual onboarding costs for a little to medium business that onboard 100 new employees annually , can reach upwards of $40,000. And consistent with e Learning software company Panopto, half all corporate onboarding programs take as long as a month or more.

This is why, according to the KellyOCG report, 36% of companies are bringing gig workers into play. The report found that working with freelancers in India means faster onboarding and a neater thanks to lock in outside resources.

Doing business with remote workers is often an excellent way for companies to undertake prospective employees. And consistent with the KellyOCG report 26% of companies use independent workers to make early relationships with talent rather than browsing the normal hiring process of multiple interviews then possibly being disappointed with a replacement employee’s performance, companies can give assignments to freelancers to measure whether a prospective employee may be a good fit.

4. Reach Specialized Talent:

Freelancers constantly expand their skill sets to stay up with the evolution of the workforce. They have a tendency to be more innovative and receptive to new technology as they accumulate many experiences from using their specialized skill sets to figure with a spread of various businesses. This benefits businesses seeking to rent candidates with niche skills. The 2018 “Future Workforce Report: Hiring Manager Insights on Flexible and Remote Work Trends” highlighted how skills are getting more specialized and thus the way freelancers could fill this gap. As an example, gig workers are an excellent option for businesses seeking specialized skill sets like AI, robotics, data science and block chain.

5. Hire for Individual Projects:

Perhaps the leading cost-efficient strategy to lift gig workers is to recruit them for work on specific, time-sensitive projects. Such projects may lie outside the scope of your in-house staff’s core competencies and would necessitate additional (and costly) training to bring those employees up to hurry.

A freelancer, on the opposite hand, is usually ready and willing to work on a project requiring specialized knowledge — and should have additional insights (based on their experience) that move the project forward more efficiently and economically.

5 Things Hire a Freelancer Could Do You didn’t know

5 Things Freelancer Can Do

2021 has begun and therefore the gig economy still sees a gentle rise as businesses still attempt to navigate an uncertain pandemic season. According to a report by Payoneer, India currently has over 15 million freelancers from India and this number was merely expected to extend within the future.

While the gig economy is clearly shaping the longer term of business, many traditional companies have seen to rethink their workforce structure to adapt to the present trend. While some businesses don’t consider hiring freelancers in India to assist them cut HR costs, others are slightly more hesitant to leap on the freelance bandwagon. One of the explanations being the shortage of data of what the gig economy can actually offer them.

Oftentimes once you believe gig workers or hiring freelancers from India, there’s a standard misconception that they’re generally writers, editors, or graphic designers. While those sure are common specialties among many Indian freelancers, little you’ll realize many other specialized jobs that you simply can hire a freelancer to try to. Here are 5 unique fields you can hire a freelancer in India for:

1. Ecommerce and Dropshipping –

Even before COVID-19, online retail and e-commerce were popular and now are booming quotes. With the pandemic causing most of the people to remain at reception , the search and demand for products and services online has drastically increased. Businesses that were once stores are now finding ways to sell their products online. If you’re a little or an enormous business owner looking to require your sales online, freelance developers could help build and maintain an eCommerce or dropshipping like Shopify (if you’re a smaller business looking to chop costs) from scratch, fully equipped with all the tools needed to form the transition easier for your business. They can help with the merchandise research process, content creation, coding, videos, social advertising and marketing also as a lookout of the customer service segment.

Freelance website developers are usually well-versed during a plethora of programming languages and are quite qualified to seem in any case the upkeep , error-fixes, troubleshooting and testing for the web site .

2. 3D Design –

While freelance graphic designers are plenty, another field of design that’s gaining traction within the freelance space is 3D Modelling. If you’re primarily a product-based company, 3D Modellers could assist you build and style a sensible prototype of your company’s product before launch. Due to the flexibility of this field, nowadays freelance 3D Modellers are hired by many industry sectors from medical to marketing, electronics and technology, land , architecture and more. If you’re looking to rent a 3D modeller to style a product for your company, providing them an in depth design brief will help them clearly capture the essence of the outcome you may be going for.

Another useful field where 3D modellers can add value is that field of education. While virtual learning was present even before the pandemic, the necessity for e Learning resources and virtual classes shot up soon after the initial lockdowns. Especially for schools and teachers trying to require digital learning resources to assist their students learn remotely, fixing even a basic user friendly e Learning platform is often a daunting task. Fortunately, freelance 3D Modellers can help with the event of e Learning content like animations, videos, illustrate difficult concepts within the sort of models and alongside freelance website developers help build and maintain a good student-friendly platform that greatly aids virtual learning. A cost-effective solution that’s bound to generate a better ROI for education related businesses.

3. Accounts and Finance –

While usually sole traders and little businesses are known to outsource their account management to an independent account manager don’t let their physical ledgers and remote working routine fool you into assuming they aren’t qualified enough to handle large accounts. Nowadays, with a spread of online platforms and accounting tools available, more and more of previously in-house accountants for SMEs and MSMEs are upskilling and branching out as “self-employed” or freelance accountants. So if you’re an outsized business, don’t recoil from hiring freelance accountants. Adept at using digital technology and digital ledgers they are available equipped with a number of the simplest accounting practices, like assisting with budgeting, keeping the accounts balanced and your company’s expenses in check.

4. Translation –

According to a recent Google KPMG Report, India’s regional user base is expected to grow at 18% only to reach over 536 million people this year! Advertisers and marketers are actively reaching bent businesses and digital marketing agencies who can help them find ways to succeed in their audience in their local language.

While the concept of vernacular is growing in popularity, the necessity for translators has also increased and what better cost-effective solution there’s than to rent freelance translators to help you get the job done? Today there are many independent professionals who are fluent during a native tongue that tiny or large corporations can hire to translate an internet site , videos or blogs and other customer-focused segments.

5. AR Marketing Tools –

With the entire world today on social media, it’s quite safe to mention that your audience regardless of what sector of business you belong to, is on social media. Several businesses’ marketing strategies are prioritizing a digital first approach as they know engagement rates are higher on social media platforms like Facebook, Snapchat and Instagram. Businesses are beginning to leverage unique features on these apps to extend visibility of their brand – one among the foremost common ones being the augmented reality filters. From virtual makeup filters, to animal ears, computer graphics , quizzes and more, these filters have grown such a lot in popularity that social media applications are collaborating with designers to ideate and make their own AR filters.

What an excellent opportunity for brands big or small to showcase their USP, build awareness, and have interaction with a way broader audience! Hiring freelance developers skilled in creating these AR filters can assist you cash in on this emerging trend and still find how to stay competitive and relevant with your target audience.

Hiring freelancers in India not only helps you optimize your business costs but ensures you utilize your resources effectively for the goal at hand. With numerous career options for freelancers, you’ll make certain to seek out the proper person for the proper project or role. Rockerstop is a web collaboration platform that links businesses of all sizes to an outsized talent pool of skilled professionals or freelancers India of a myriad of occupations. Whether you’re a little business or an outsized business, cash in of what freelancers in these industries need to offer and see your business grow.

How COVID19 & The Rise of Gig Employment impacts the future of business

Rise of Gig Employment

While advancements in technology and communication systems over the years have caused lifestyles and workspace to evolve, the speed at which these technological changes are happening is constant to challenge the way we as individuals and workers adapt. Now with the COVID-19 pandemic, many organizations are witnessing drastic changes in their workplace, initially thought to be temporary, but given the uncertainty of things and the way this pandemic has lasted, it’s like they’ll be here to remain.

It’s safe to mention that the most important change this pandemic has wrung in may be a shift within the workforce structure. People have switched from working in office spaces all their lives to working remotely from home. Remote working has also paved how for an increase in gig employment and gig jobs round the country, a side of the economy that was commonly dismissed for a long period of time.

So with COVID-19 sparking a rise in gig employment, the question that a lot of people are curious to understand is about the impact of the rising gig economy on the longer term of business. How would this affect the future of work? Before we dive in, let’s explore the gig economy and therefore the gig working culture.

Gig Working: What is it?

A gig is nothing but another term for a project then gig workers are hired to supply companies with specialized services required for a neighborhood , or the whole project. Gig working emerged as a way to support the niche pool of sole traders, independent product/service specialists and freelancers who wanted the pliability that short-term work offered along not only the exposure they receive from creative, fast-paced, high-engagement projects but the joys of working with vastly diverse organizations of varied sizes and strengths.

Advantages the gig economy offers-

From a person’s resource perspective, this proves to be a win-win for both parties. Corporate recruiters now have the chance to urge a talent coalition going by selecting specialised professionals to interact with the normal workforce for the proper projects at the proper time. Some of the advantages that gig working offers are:

– Flexibility in terms of work and contracts

– A personalized work-life balance

– Competitive salary packages

– A platform to undertake your hands in multiple skills or maybe upskill yourself

– A platform to simply and rapidly grow your brand/service

The effect of COVID-19 on gig employment –

Remote working was something that a lot of organizations may haven’t foreseen in their work structure during a billion years. However, with employees of the many small and enormous organizations working remotely from home for a short time now, because of COVID-19, has not helped organizations slowly adapt to the present concept as a temporary measure but is now strongly building their confidence around working from home being the plausible “new normal”. When work that was once thought to be wiped out a physical office space, organizations are finding new ways to try to do it remotely.

An increase in remote working has also seen an increase within the creation of several apps, software, video conferencing and collaboration tools opening up many possibilities to seamlessly connect with communities from around the world right in their homes. Organizations have grown to believe that with the proper tools and support, working is feasible from literally anywhere and isn’t limited to a little office cubicle.

The minimal availability or rather awareness of collaboration tools that we now have before the COVID-19 lockdowns may have hindered the organizations’ ability to tap into gig working previously. But now for the gig economy, this highly connected environment that was suddenly born out of an adaptation indirectly forced by the pandemic, it’s a perfect setting for gig employment – an area where freelance work from home jobs and therefore the like can finally thrive.

Technological advancements that have contributed –

Moreover, quickly digitization has managed to change previously disorganized the freelance India and contract working space into a well-connected online community.

When gig jobs were once acquired explanation for word-of-mouth recommendations, nowadays a fast Google look for say “the best freelance jobs” avails you an extended list of internet sites, professional portfolios, online forums, social media pages giving not only organizations the power to settle on from an array of talent for the proper opportunities but gig professionals also to review business, connect with people gig workers for roles that specifically cater to their skills.

It’s safe there to the times when gig employment was come into through applying in response to jobs ads within the newspaper, referrals, and job forums are well behind us. The revolution of the gig ecosystem in this covid 19 has resulted in freelance work from home jobs now being accessible to everyone online.

This trend isn’t just affecting the longer term of labor but the longer term of business as an entire . A shift in dynamics has been providing corporates with a replacement perspective. Their eyes are now opened to ascertain the benefits of getting a versatile workforce.

Thanks to various collaboration tools, companies are finding it easy to use highly skilled professionals who bring high levels of productivity, while saving costs on infrastructure, travel and other allowances. Due to this, organisations are now ready to compensate gig workers with similar benefits and package incentives almost adequate to what a full-time employee would receive.

Gig Employment and the Future of Business-

With the rise of millennials within the workforce alongside technology breaking communication barriers, the worth that hierarchy held in organizations is fading. Organizations are rapidly realising the benefits of placing value on skills instead, over a mark of a “full-time-job”. On the opposite hand, gig workers are embracing this alteration , viewing this as a chance to extend their visibility , try new skills, gain valuable work experience and recognition they desire.

With the way gig employment is tracking within the pandemic, gig workers are seeing this as how to grow and diversify their skill set. By taking over a number of the simplest freelance jobs and sometimes multiple jobs, they see this as “making hay when the sun shines” as against pre-COVID times when freelance work was hard to come by.

It is already no surprise that freelance work from home jobs are getting increasingly popular given the present situation. The trend of recruiters moving toward skill-based hiring over experience-based hiring is merely set to grow from now on. Soon, we will expect to ascertain gig professionals taking over a minimum of half if less than half, of the workforce in a corporation .

In Conclusion –

In conclusion, we will comfortably say that gig working possesses all the possible characteristics of what we will expect the longer term of labor to seem like. With no foreseeable end or a group direction, the independent working concept breaks free from limitations that traditional work structures impose. And maybe that’s why it’s deeming to be the perfect choice for several during this season of uncertainty.

Rockerstop aims to supply a widely collaborative platform where freelancers and clients can close to figure toward a standard goal. If you’re a business, find and hire from a pool of highly-skilled freelancers waiting to figure on exciting projects you’ve got to supply . Freelancers? List your skills, services and projects on this platform only to be recognised by top clients in your field of experience . Gain insights, tips and trends for recruiters also as freelancers here as we keep you updated on all things associated with freelance jobs and therefore the gig economy.

Tips for Interviewing and Hiring Freelancers in India

Tips for Hiring Freelancers

Hiring freelancers on a per-project basis can often compute far more cost-effective than taking over a full-time member of staff. Maybe your working relationship with the freelancers hired are often very different from your in-house hires. In-house teams are basically far more expensive and harder to manage. Freelancers, on the other hand, allow you to be versatile and pay them only for the projects and tasks you require. Freelancers manage their own time and workload, and with their specialized expertise are able to reach the deadlines before given time.

Oftentimes, freelancers feel like outsiders at the workplace. Let their skills and their work impact the corporate and provide them feedback such as you would your full-time employees. Even invite them to company events. If these people are working for you, there’s no point why they should be forced to the side. Don’t just choose the first freelancer that comes even if they have Top-rated qualifications. Freelancers are still working for your company. They’re still going to interact with others. So cultural fit isn’t an element that ought to be placed on the rear burner. It’s always helpful to find a freelancer who fits in with your organizational culture.

Let’s discuss five tips to look for when hiring freelancers in India which help you explore freelancers who accomplish business goals-

1. How long a person is working as a freelancer?

Asking a freelancer about how long he/she is working as a freelancer will help you understand what to expect from the freelancer. An experienced freelancer is probably having more productivity, while freelancers who are beginners are more flexible and budget friendly. Good freelancers have solid experience with many various sorts of businesses. As they continue to work with a variety of clients, they expand their skills and your company will benefit from their knowledge.

2. Ask about their past projects?

One of the best tips for hiring freelancers is to discover the freelancer’s area of expertise, so as to understand what special project you want to hand over from your end. You would also get a good idea of how he/she expounds your project and what principles from past projects are likely to be applied to yours.

3. Ask about their working hours?

A full-time freelancer is more likely to possess the bandwidth to take a position into your project while a part-time freelancer will probably be available only during the evenings or weekends. Make your decision counting on the timeline of your project. Sometimes working hours depend on the requirement of the projects how much working hours per day a project needs to be complete or it is for long or short term.

4. How much do they charge?

Freelancer will charge 10%, 5%, or 3% of the complete amount immediately, supporting your subscription. Most of the beginners start with a free account, and hence are charged 10% of the full amount from Rockerstop.com. Basically, a freelancer is charged an hourly rate for the time that they worked. Either you can ask to estimate the number of hours that a project would take, or they would utilize the time tracking software. This would literally track your computer activity as the freelancer worked on the project. When getting started, this isn’t a good way for freelancers to cost high for themselves. If the client’s scope creeps up or the project takes longer than anticipated, then freelancers are compensated for that additional time.

5. Ask for a project proposal or contract?

Too often, the client-freelancer relationship drives into inconvenience due to assumptions that have gone bitter. To avoid disagreements and keep a good working relationship, compute mutually agreeable terms through a contract or proposal. This is very true within the case of huge, long-term projects, because it will bring both parties on the ‘same page’.

6. What’s the work structure a freelancer follows for a project?

You could also phrase this question differently and ask what his/her initiative on your project is probably going to be. The answer should offer you an inkling of how well the freelancer has understood the scope of the project, your business objectives and milestones. If you were to pose the question to a contract blogger as an example, you’d get insight into his/her research methodology–the sources they use for reference then on.

7. Ask for samples and references?

At last however good the interview might have gone, your decision will need to take into consideration the exact work done by the freelancer, not just what he/she says has been done. This is easier for a few jobs like designing and content writing, while it’s going to not be as clear in roles where the freelancer had provided strategic direction, for instance as a consultant. In such matters, a reference or feedback from previous clients will help you in making decisions.

I hope now you will be able to get an idea what you should ask a freelancer before hiring. Let me know in the comments what you think about these tips or you have any other tips.