How to Choose Perfect Logo for Your Business?

Tips to choose Perfect Logo –

If you’ve tried to make your own logo before, you recognize how complicated it can get. There are many things to think about and do to seek out the proper logo for your business. The task is to make an appealing, memorable logo that speaks volumes about your business. In general, it’s to support the brand, its name, and therefore the purpose, all while communicating with the audience . Seeing how a logo is one tiny graphic, it is often really hard to realize all this.

Designing your logo is an essential part of your brand’s identity. It’s what creates recognition and boosts brand visibility. When it involves creating a logo for your brand, there’s no rule or law that says you ought to use any specific brand style for a selected business type. You are completely liberal to choose whichever one you would like . To make a logo for your business, you’ll use symbols, visual representations that somehow show your company’s purpose or goals, different colours and fonts.

Let’s discuss some design factors that every person should consider when creating a logo –

1. Define your Brand Identity –

You want your logo to speak your brand’s personality. And so as to try to do that, you initially got to understand what your brand’s core personality is. Once you’ve got a transparent idea of what causes you to be unique and what your brand is all about, it’ll be much easier for you to form design choices that complement and complete that picture.

2. Colour of your Logo–

You’ll study a whole subject dedicated to paint psychology in branding and marketing– it’s so important! Colours allow you to evoke various emotions in your customers. Popular brands have already used the facility of colour psychology to determine market dominance and appeal to pick demographics.

3. Typography –

Typography is a very important part of design. You can use it to speak your company’s personality also as its name. Fonts play a huge role in logo design. They carry emotions and reflect certain attributes which will be seen in attributes . For instance, Serif fonts are often utilized in conservative and classic designs to portray a classy brand, Helvetica fonts, on the opposite hand, are wont to grab attention and they come off as bold for an equivalent reason.

4. Make Simplicity your priority-

Many companies attempt to make their logos look more too elaborate and grand by adding different elements during a single design. This overcomplicates the visuals which are some things you don’t want. That’s the reason simple designs are more powerful and memorable. Think of all the favoured logos you know-Nike, Apple, Sony, etc. All of these logos are classic and well-recognized around the world. However, all of them are incredibly simple too albeit the brands generate billions of dollars’ worth of revenue per annum .

If you would like to be creative together with your logo, then, by all means, you ought to choose it. After all, the entire point of branding is to be unique and different. However, you can be creative while being simple. Most brands have done it including Twitter, YouTube, etc.

5. Flexible –

A virtuous logo isn’t designed in size small, medium or large- it’s versatile! In other words, it is often scaled up or down, or physically modified in several forms with ease.

A logo should be versatile enough to be used for business cards, websites, billboards, and also on promotional products like coffee mugs and baseball shirts , hats etc. Professional designers know this which is why once they create new logos, they struggle to style them during a way that they will be utilized in various ways.

6. Find the Right Logo Type –

In addition to the general style there are 5 main sorts of logos you’ll choose between once you are creating your logo. You can pick the one that suits your name or overall aesthetic best, or combine them to make something unique.

Wordmark

Wordmarks are supreme for companies who are just stepping out, and therefore the reason why is fairly obvious. A wordmark clearly tells the name of the brand. There is no guesswork involved.

Lettermark

Lettermarks are great if your brand features a long name, or words that are difficult to pronounce.

By shortening a reputation right down to just the initials, it also gives the brand equal visual weight. So for instance if the complete name is 2 short words and one long word, by creating a letter mark, you equalise the importance of every one.

Brandmark

When it involves expressing a thought without the utilization of words, a brand mark may be a great way to go as it consists of a logo or an icon.

This is useful for brands which are global, because it can cross language barriers far more easily.

Combination Mark

The combination mark uses both text and symbols.

This sort of logo is usually the foremost popular because it is the better of both worlds, employing a wordmark and a brand mark together.

Emblem

Emblems are almost like combination marks therein they both use text and symbols. Where a mixture mark has the text and symbol next to at least one another, within the case of an emblem, the text is placed inside the symbol, making it all one shape.

7. Communicate with your designer –

Sometimes it’s going to take a little bit of trust in your designer, but attempt to stay hospitable. Remember, your designer is an expert and features a great pity what makes an honest logo. Giving many detailed and clear feedback is what gives designers an understanding of what you wish . It may sound cheesy but it’s true: the simplest design happens once you and your designer work together.

In today’s world where we’ve access to all or any sorts of branding tools, creating a premium logo has become easier than ever anyway. So, what are you waiting for? Create the right logo for your company today and see how it can make a huge difference!

5 Things Hire a Freelancer Could Do You didn’t know

5 Things Freelancer Can Do

2021 has begun and therefore the gig economy still sees a gentle rise as businesses still attempt to navigate an uncertain pandemic season. According to a report by Payoneer, India currently has over 15 million freelancers from India and this number was merely expected to extend within the future.

While the gig economy is clearly shaping the longer term of business, many traditional companies have seen to rethink their workforce structure to adapt to the present trend. While some businesses don’t consider hiring freelancers in India to assist them cut HR costs, others are slightly more hesitant to leap on the freelance bandwagon. One of the explanations being the shortage of data of what the gig economy can actually offer them.

Oftentimes once you believe gig workers or hiring freelancers from India, there’s a standard misconception that they’re generally writers, editors, or graphic designers. While those sure are common specialties among many Indian freelancers, little you’ll realize many other specialized jobs that you simply can hire a freelancer to try to. Here are 5 unique fields you can hire a freelancer in India for:

1. Ecommerce and Dropshipping –

Even before COVID-19, online retail and e-commerce were popular and now are booming quotes. With the pandemic causing most of the people to remain at reception , the search and demand for products and services online has drastically increased. Businesses that were once stores are now finding ways to sell their products online. If you’re a little or an enormous business owner looking to require your sales online, freelance developers could help build and maintain an eCommerce or dropshipping like Shopify (if you’re a smaller business looking to chop costs) from scratch, fully equipped with all the tools needed to form the transition easier for your business. They can help with the merchandise research process, content creation, coding, videos, social advertising and marketing also as a lookout of the customer service segment.

Freelance website developers are usually well-versed during a plethora of programming languages and are quite qualified to seem in any case the upkeep , error-fixes, troubleshooting and testing for the web site .

2. 3D Design –

While freelance graphic designers are plenty, another field of design that’s gaining traction within the freelance space is 3D Modelling. If you’re primarily a product-based company, 3D Modellers could assist you build and style a sensible prototype of your company’s product before launch. Due to the flexibility of this field, nowadays freelance 3D Modellers are hired by many industry sectors from medical to marketing, electronics and technology, land , architecture and more. If you’re looking to rent a 3D modeller to style a product for your company, providing them an in depth design brief will help them clearly capture the essence of the outcome you may be going for.

Another useful field where 3D modellers can add value is that field of education. While virtual learning was present even before the pandemic, the necessity for e Learning resources and virtual classes shot up soon after the initial lockdowns. Especially for schools and teachers trying to require digital learning resources to assist their students learn remotely, fixing even a basic user friendly e Learning platform is often a daunting task. Fortunately, freelance 3D Modellers can help with the event of e Learning content like animations, videos, illustrate difficult concepts within the sort of models and alongside freelance website developers help build and maintain a good student-friendly platform that greatly aids virtual learning. A cost-effective solution that’s bound to generate a better ROI for education related businesses.

3. Accounts and Finance –

While usually sole traders and little businesses are known to outsource their account management to an independent account manager don’t let their physical ledgers and remote working routine fool you into assuming they aren’t qualified enough to handle large accounts. Nowadays, with a spread of online platforms and accounting tools available, more and more of previously in-house accountants for SMEs and MSMEs are upskilling and branching out as “self-employed” or freelance accountants. So if you’re an outsized business, don’t recoil from hiring freelance accountants. Adept at using digital technology and digital ledgers they are available equipped with a number of the simplest accounting practices, like assisting with budgeting, keeping the accounts balanced and your company’s expenses in check.

4. Translation –

According to a recent Google KPMG Report, India’s regional user base is expected to grow at 18% only to reach over 536 million people this year! Advertisers and marketers are actively reaching bent businesses and digital marketing agencies who can help them find ways to succeed in their audience in their local language.

While the concept of vernacular is growing in popularity, the necessity for translators has also increased and what better cost-effective solution there’s than to rent freelance translators to help you get the job done? Today there are many independent professionals who are fluent during a native tongue that tiny or large corporations can hire to translate an internet site , videos or blogs and other customer-focused segments.

5. AR Marketing Tools –

With the entire world today on social media, it’s quite safe to mention that your audience regardless of what sector of business you belong to, is on social media. Several businesses’ marketing strategies are prioritizing a digital first approach as they know engagement rates are higher on social media platforms like Facebook, Snapchat and Instagram. Businesses are beginning to leverage unique features on these apps to extend visibility of their brand – one among the foremost common ones being the augmented reality filters. From virtual makeup filters, to animal ears, computer graphics , quizzes and more, these filters have grown such a lot in popularity that social media applications are collaborating with designers to ideate and make their own AR filters.

What an excellent opportunity for brands big or small to showcase their USP, build awareness, and have interaction with a way broader audience! Hiring freelance developers skilled in creating these AR filters can assist you cash in on this emerging trend and still find how to stay competitive and relevant with your target audience.

Hiring freelancers in India not only helps you optimize your business costs but ensures you utilize your resources effectively for the goal at hand. With numerous career options for freelancers, you’ll make certain to seek out the proper person for the proper project or role. Rockerstop is a web collaboration platform that links businesses of all sizes to an outsized talent pool of skilled professionals or freelancers India of a myriad of occupations. Whether you’re a little business or an outsized business, cash in of what freelancers in these industries need to offer and see your business grow.

7 Ways to Manage Freelancers in India Effectively

Ways to Manage Freelancers

According to the State of Remote Work 2018,1 which collected data from 1900 remote workers around the world, 35% of companies have a workforce made from remote workers. With businesses beginning to use the advantages of the gig economy to their advantage, it becomes important to find out the way to effectively manage freelancers in India.

Freelance employee management, however, employs completely different management strategies as against managing your usual full-time employees. The reason being, you’ll get to manage people you haven’t met face-to-face and manage them from a distance. Managing Indian freelancers becomes simple once you develop the proper strategy to fit your business needs.

1. Recruiting the right freelancer:

Considering that we’ve concluded that the simplest thanks to work with freelancers is to figure with reliable and trustworthy freelancers, the foremost important tread on your road to raised freelance management is ensuring you hire the proper freelancers.

Here’s where you’ll find freelancers in India, and the way you’ll confirm they’re the proper people to ascertain the work through.

Hiring freelancers in India require different tactics from recruiting full-time employees. Be sure to seem for the below factors to assist you shortlist and recruit the proper freelancer.

Reviews on their website

Previous work samples

Freelancing platforms that display freelancer’s experience levels consistent with the amount of completed projects

Social media for verification

Some of the best freelance websites allow freelancers to contact you directly by sending their CVs, work samples, and get in touch with information. Others allow freelancers to send you their bids, estimates, and project proposals, so you simply pick the only one and then decide who you want to contact.

2. Insist on signing a freelancer contract:

Managing freelancers is simpler once you have clearly outlined the scope of services expected, deliverables, and payment terms, alongside refund and cancellation policies. Go over the small print of the contract together with your freelancers to make sure of mutual clarity. Additionally, signing a non-disclosure agreement together with your remote workers will make sure that all sensitive information about your business remains confidential.

3. Provide adequate details of your company:

Briefing your gig workers about your company’s primary competitors, the key stakeholders and therefore the final approver of the projects helps establish a business context. Similar to the induction process of a full-time employee, this may help in better management of your freelancers as they’re clear about the industry also as your organization’s goals and objectives.

4. Contour the objectives of the project:

Productive management of your Indian freelancer will ultimately determine the success of your project and your organization. Therefore, it’s important that you simply list out all objectives that describe the general purpose and expectations of the project. Make sure that you hired freelancers which exactly understand project requirements, deliverables, deadlines and meeting agendas. This will prevent misunderstanding and promote smooth functioning till project completion.

5. Build a relationship with the freelancer:

Last but not least, once you’ve hired your ideal, dependable personnel, explained everything they have to understand about the project, and made it a habit to use the proper software on a day to day, you ought to build an optimal relationship with the freelancer, and confirm he or she finds you a trustworthy and reliable leader.

Show that you simply care about the freelancers’ careers – supply them with quality projects, and not just something your team simply doesn’t desire doing.

6. Work out the cost:

Successful freelance management should also include costs. It is knowing to create an annual freelance budget than to affect budgeting whenever you would like to rent someone. Work out if it’s in your best interest to pay your freelancer via a long-term contract, an hourly/weekly rate or a project-based rate supporting the scope of your project.

7. Manage without Controlling:

The whole idea of working in autonomy is the first reason why freelancers choose doing gigs rather than full-time jobs. Furthermore, freelancers might be working with multiple clients. Therefore, it’s vital that you simply don’t micromanage them but give them adequate time and space to try to do their work effectively. Trusting your workforce to efficiently complete projects, without micromanaging, also helps to create and maintain a long-term relationship with them.

While all of the above methods can assist you effectively manage your freelancers, a contract platform helps you streamline the way you manage your remote workers. From recruiting, taking onboard, and assigning projects to tracking invoices and paying your hired freelancers, a contract platform makes freelance management smarter and faster.

Now you know how to manage your freelancers. You know the way to cash in on the various freelance markets to rent skilled and dedicated laborers without all the headaches.

Closure –

Freelancers will bring prosperity to your start-up as you narrow down on overhead costs and grow your market. If freelance labour doesn’t initially sound sort of a promising route for your business, I encourage you to require a re-evaluation.

Don’t be afraid to require freelance management a step at a time. Follow the guide above, build a routine for managing freelancers in your start-up, and begin discovering what the freelance market has got to offer for your start-up.

How do you find freelancers in India that fits your business domain?

Recommendation to find freelancers online?

Looking forward to hiring a freelancer may be a good decision because freelancers are flexible and fulfill company expectations as their priorities. Freelancers help in making new ideas for your business and put them into practice and also provide a valuable contribution to the business. Many corporations in India do not prefer to hire workers for a short-term project. Today’s technology allows us to rent quality freelancers to job recruiters, wherever they’ll be situated.

Before hiring freelancers in India, you’ve got to decide with a freelancer skill, it’s going to be difficult to understand who you choose and where to start out to find a freelancer. Here, we will help you with a couple of mediums to find quality freelancers:

1. Face to Face Proposal

You could also consider it as word-of-mouth recruitment. Several HR managers aver to the efficacy of this strategy and lots of companies offer employee referral bonuses with good reason. In fact, the Society for Human Resource Management (SHRM) released a study stating that 80 percent of organisations ranked these programs as the favourite source of high-quality hires. The reason is that folks who work for you’re likely to understand others in your business domain. Since they’re personally known to your contacts, credibility might be high. For an equivalent reason though, there are chances that the advice might be biased.

2. Freelancing Platforms

As you are trying to find freelancers in India, freelancing platforms have a translucent advantage. Many freelancing platforms have several freelancers on board and you can pick and choose from people that want an equivalent work found out as you are doing. Freelance platforms help corporations to hire independent professionals for temporary jobs or particular projects. These platforms offer a marketplace for businesses to search profiles of freelancer workforce based on skills, experience, location, or other criteria. Oppositely, industries can also post a project description and request proposals from freelancers. Companies outsource work on projects that require specialized skills or additional workforce to focus on other business activities. Many freelancing platforms focus on hiring freelancers with some skills, such as writing, designing, or programming, development while others provide marketplaces for professionals with a wide variety of skills. Freelancing platform also allows you to shift through many profiles and actively choose the simplest candidate that is right for your business work and suits your industry type.

3. Social Media Groups

Man-in-the-middle marketplaces freelancing websites aren’t the only places available to find a remote freelance job. Clients post their remote jobs and projects in places like Facebook Groups, Twitter, Reddit, community sites, forums, and lots of more places. Social Media is the most effective medium for engagement. There are many social media groups which allow postings for consultants and freelancers. These groups often compile people with similar interests. You can seek out professionals with the content strategies, you’ll try posting on groups with marketing professionals, content writers, developers or digital marketers. The aim is to viral your message across to circles instead of restraining yourself to at least one specific area in order that your message goes to urge carried. Maybe after posting several irrelevant responses that are unrelated to your posting you will get.

4. Professional Social Networking Sites

Many sites like LinkedIn have job sections where you’ll consider posting. Apart from LinkedIn, there are several social networking sites to find freelancers. Your perfect candidate could be right there. Check out which freelancing site is most preferred by candidates for your job profile. You can request people to share or retweet. Research proves that posts which actually invite shares get them! The world of social media looks too great to be true. For this reason and lots of more, corporations should take care of the freelancers that they devour from social media. Do a thorough background check of the employee; ask for a legal contract before starting and a recommendation when you’re done with shortlisting any candidate.

Guide to help you choosing right candidate –

1. Make sure your job description is clear. If there are non-negotiables, confirm that you simply mention them.

2. Make sure you ask for samples, portfolios or check previous work and conduct a quick interview.

3. If you have shortlisted a number of freelancers but are unable to select, go for a different test project. This will help you engage with different freelancers, judge their sort of working and find someone who can accompany your working style and company ethics.

4. After selection of a freelancer make sure to have a formal freelancing contract should include every detail and expectation that both parties hold including but not limited to: pay rates, vacation holiday days, work and delivery expectations, deadlines and a service level agreement.

I hope these tips help you in finding appropriate freelancers for your business domain.

Five Traits to look for while hiring freelancers in India

5 Qualities to look when hire freelancers

Freelancing has become a source of economic process round the world and will be a secret ingredient for our economy growth. More than 500 companies and start-ups regularly outsource their highly budget projects to freelance writers, designers, and developers to make sure a top-quality product completed within budget during a short period of time. Several websites today connect quality freelancers to genuine clients. The reason why companies hire a freelancer is they are continuously focused on performing a superb job on time. For freelancers, reliability and fulfilling your expectations are high priorities, and meeting deadlines are great ways to make good working relations and be hired for other projects within the future. Freelancers help in making new ideas for your business and simply put them into practice and also provide a valuable contribution to the business.

If you are also thinking of hiring quality freelancers for your business, keep an eye out for these five traits:

1. Attentive

Most of the freelancers put their best efforts during an interaction with clients. The quality of the freelancer’s profile could be a direction of his/her attitude towards work. The way freelancers communicate, or respond to the details say a lot about his/her seriousness for the work. Disconnected thoughts can indicate a person is careless and inattentive to details.

2. Consistent Work Past

Some freelancers could also be skillful at their work but lack the talents to present their thoughts effectively. Look at their online portfolios, check their ratings, and see what clients they need worked for repeatedly. Talk together with your candidates over the phone, in person, or by Skype and make assessments supporting their work and your interviews. Good communication skills would be an absolute requirement for a marketing or communications project, it’s going to not be that one non-negotiable trait on a technical project. In such cases, rummaging through the freelancer’s portfolio will offer you a thought about his/her suitability for the project at hand. The brands they’ve been related to either as freelancers or on a full-time job, the testimonials they’ve received and therefore the quality of labor they’ve delivered on previous jobs will be the right decision to avoid false claims.

3. Enthusiasm to Learn

Willingness to find out new skills is one among the foremost important qualities’ employers search for when hiring new employees. Being a freelancer in any industry declares a way of freedom upon you – and to some … into the firing line quickly so you will need to be responsive and enthusiastic and willing to adapt to differing cultures and always ready to explore. Try to interact with the freelancer before you bring him on board. Most of the freelancers have their subject matter expertise and are sometimes more qualified than you. Every project is unique and a freelancer who comes with a “I can do” attitude will stand on your requirements and recommendations.

4. Independent Workforce

Top rated freelancers require minimal hand holding on the job. Freelancers know what is expected from them and work actively to meet deadlines. Also, freelancers work remotely, lowering the office space needed and utilizing their own resources. Freelancers require minimal contribution from the client side. Freelancers are most of the time highly experienced and also very quick to accept the culture of your company and can establish good working relationships which helps to be connected for a long time.

5. Versatility

Top rated freelancers make a brief list before starting any projects and agree on all the terms and conditions, which totally avoids the new demands or unexpected changes in the project completion. Flexible freelancers deliver high-quality work, which they prove that they don’t got to be physically present to supply quality work. Freelancers have their success metrics, not supported the amount of projects engaged but the amount of successful projects. So, freelancers know that if they don’t provide quality work to their clients, their future is going to be in danger. Therefore, freelancers affirm to deliver quality work to clients. It is highly recommended to hire quality freelancers who are able to compete with the new challenges and have willingness to learn.

Conclusion

There are a few risks related with hiring freelancers in India that you should check out before hiring but reviewing freelance profiles will lower the chances of any false claims. From freelancers, you will be able to get quality work on time, it saves costs, meets deadlines, and so many other perks without any burden. Whether you need full-time or part-time, freelancers are available whenever you need them on an urgent basis.

Let us know if your freelancer has any of these traits. Also share your experience with your recent freelancer. We would love to hear from you.

Why hire a freelancer for your business?

Advantages of hire a freelancer

Conventional economy is being redefined today by what economists have dubbed the gig economy. Increasingly, a highly-skilled employee is choosing to opt out of the constraints of corporate life to work on a per-project basis. Highly evolved remote technologies make it possible for this versatile employee to overcome the challenges of space and time zones.

Perhaps one among the highest reasons I tell you why companies hire freelancers is because they’re less expensive than full-time employees. Sometimes, the work that must be filled isn’t routine or it might be a one-time task. For this reason, freelancers can accomplish the work and obtain paid only whenever you would like them.

It’s the time of the freelancer. Even with the challenges facing freelancers like the unpredictability of income and lack of benefits, more and more workers are either abandoning their traditional jobs in favor of a more flexible schedule or keeping the safety of a permanent position while freelancing on the side. With the numbers growing steadily day by day, it is understandable that freelancers would eventually have become the choice of corporations.

Even Now you are wondering whether you should hire a freelancer or go with an in-house resource, we will help you to make a decision. Here are seven vital reasons why you should hire a freelancer:

1. Budget-Friendly

Hiring a freelancer doesn’t require the expense or resources required for training or onboarding. They don’t need sick pay, holiday pay, medical or other benefits. Thus, although pro-rata costs could be slightly higher, freelancers cost less within the end of the day. If the freelancer works remotely, they’d even be ready to save on office supplies and space.

2. Expert on the Subject

An Individual person might not be an expert in everything required from a specific profile. for instance, your company may have to supply videos, maintain blogs, oversee the web site and develop marketing strategies. Finding a candidate who is an ‘expert’ in each of those niches would be extremely difficult. Besides, the candidate might not be required to try to do all of those activities on an ongoing basis. Hiring different freelancers, as and when required, would be far more cost-effective.

3. Save Money

Hiring a freelancer will save your lot of money. Regardless of a contract worker’s hourly rate, it’s imperative to keep in mind that you simply aren’t liable for paying a menagerie of advantages on behalf of your freelance talent. This includes Medicare, Social Security, insurance, retirement benefits, and more.

Also, we all know office space is at high expenses. Freelancers typically are equipped with modern home offices and may work remotely, lowering on office space needed. In addition, supply costs are lowered because contract workers work remotely typically own and utilize their own resources.

Let me evaluate more…Suppose you need a professional writer for a single project. It would not add up to rent a full-time writer, because your writing needs aren’t enough to justify it. Hiring a full-time employee would be much more expensive and a waste of company money. However, a freelancer would fit the project perfectly. The company will use the freelancer’s skills for their projects, pay them then the two entities would part ways.

4. Hire Talent Globally

Opening up your talent pool to the worldwide workforce often makes it easier to rent for specialized roles. International freelancers could also provide the required Expertise to manoeuvre your organization into a far-off market — and offer a high level of skill at a cheaper rate.

5. Project Completion Time

Freelancers are in a rush to complete projects and start next. Some companies are required to complete their business work on an urgent basis. Hiring a freelancer can limit the project completion time.

6. Good Industry Relation

Yet another reason why you need to hire a freelancer in India is that tons of them accompany great networking skills. Networking is critical for a freelancer to survive, especially in specialized fields. Often, they go to be able to introduce you to the who’s who of your industry.

7. More Flexibility

Let’s be honest. Your business needed a yoga lesson. Consumers today want quick answers, so your business hours have to be as flexible as a yogi on muscle relaxers. The perk of a freelancer is that when you’ve shut up buy the day, your social freelancing whizz are often tapping away replies to Facebook messages, answering blog comments and interesting with a community renowned for being night owls!

8. Risk or Hassle Free

Freelancers are basically self-employed; they’re not full-time employees. They don’t have the proper unemployment insurance, and infrequently have the proper compensation benefits. They don’t have the proper to sue for harassment, discrimination, or unfair dismissal. If they’re not the proper fit, they’re easier to sack and replace.

I hope now you will be able to make a quick decision to hire a freelancer to get your business work done. Be in Touch to get more information about how freelancers are helping in the rise of the freelance economy.