How to Choose Perfect Logo for Your Business?

Tips to choose Perfect Logo –

If you’ve tried to make your own logo before, you recognize how complicated it can get. There are many things to think about and do to seek out the proper logo for your business. The task is to make an appealing, memorable logo that speaks volumes about your business. In general, it’s to support the brand, its name, and therefore the purpose, all while communicating with the audience . Seeing how a logo is one tiny graphic, it is often really hard to realize all this.

Designing your logo is an essential part of your brand’s identity. It’s what creates recognition and boosts brand visibility. When it involves creating a logo for your brand, there’s no rule or law that says you ought to use any specific brand style for a selected business type. You are completely liberal to choose whichever one you would like . To make a logo for your business, you’ll use symbols, visual representations that somehow show your company’s purpose or goals, different colours and fonts.

Let’s discuss some design factors that every person should consider when creating a logo –

1. Define your Brand Identity –

You want your logo to speak your brand’s personality. And so as to try to do that, you initially got to understand what your brand’s core personality is. Once you’ve got a transparent idea of what causes you to be unique and what your brand is all about, it’ll be much easier for you to form design choices that complement and complete that picture.

2. Colour of your Logo–

You’ll study a whole subject dedicated to paint psychology in branding and marketing– it’s so important! Colours allow you to evoke various emotions in your customers. Popular brands have already used the facility of colour psychology to determine market dominance and appeal to pick demographics.

3. Typography –

Typography is a very important part of design. You can use it to speak your company’s personality also as its name. Fonts play a huge role in logo design. They carry emotions and reflect certain attributes which will be seen in attributes . For instance, Serif fonts are often utilized in conservative and classic designs to portray a classy brand, Helvetica fonts, on the opposite hand, are wont to grab attention and they come off as bold for an equivalent reason.

4. Make Simplicity your priority-

Many companies attempt to make their logos look more too elaborate and grand by adding different elements during a single design. This overcomplicates the visuals which are some things you don’t want. That’s the reason simple designs are more powerful and memorable. Think of all the favoured logos you know-Nike, Apple, Sony, etc. All of these logos are classic and well-recognized around the world. However, all of them are incredibly simple too albeit the brands generate billions of dollars’ worth of revenue per annum .

If you would like to be creative together with your logo, then, by all means, you ought to choose it. After all, the entire point of branding is to be unique and different. However, you can be creative while being simple. Most brands have done it including Twitter, YouTube, etc.

5. Flexible –

A virtuous logo isn’t designed in size small, medium or large- it’s versatile! In other words, it is often scaled up or down, or physically modified in several forms with ease.

A logo should be versatile enough to be used for business cards, websites, billboards, and also on promotional products like coffee mugs and baseball shirts , hats etc. Professional designers know this which is why once they create new logos, they struggle to style them during a way that they will be utilized in various ways.

6. Find the Right Logo Type –

In addition to the general style there are 5 main sorts of logos you’ll choose between once you are creating your logo. You can pick the one that suits your name or overall aesthetic best, or combine them to make something unique.

Wordmark

Wordmarks are supreme for companies who are just stepping out, and therefore the reason why is fairly obvious. A wordmark clearly tells the name of the brand. There is no guesswork involved.

Lettermark

Lettermarks are great if your brand features a long name, or words that are difficult to pronounce.

By shortening a reputation right down to just the initials, it also gives the brand equal visual weight. So for instance if the complete name is 2 short words and one long word, by creating a letter mark, you equalise the importance of every one.

Brandmark

When it involves expressing a thought without the utilization of words, a brand mark may be a great way to go as it consists of a logo or an icon.

This is useful for brands which are global, because it can cross language barriers far more easily.

Combination Mark

The combination mark uses both text and symbols.

This sort of logo is usually the foremost popular because it is the better of both worlds, employing a wordmark and a brand mark together.

Emblem

Emblems are almost like combination marks therein they both use text and symbols. Where a mixture mark has the text and symbol next to at least one another, within the case of an emblem, the text is placed inside the symbol, making it all one shape.

7. Communicate with your designer –

Sometimes it’s going to take a little bit of trust in your designer, but attempt to stay hospitable. Remember, your designer is an expert and features a great pity what makes an honest logo. Giving many detailed and clear feedback is what gives designers an understanding of what you wish . It may sound cheesy but it’s true: the simplest design happens once you and your designer work together.

In today’s world where we’ve access to all or any sorts of branding tools, creating a premium logo has become easier than ever anyway. So, what are you waiting for? Create the right logo for your company today and see how it can make a huge difference!

5 Things Hire a Freelancer Could Do You didn’t know

5 Things Freelancer Can Do

2021 has begun and therefore the gig economy still sees a gentle rise as businesses still attempt to navigate an uncertain pandemic season. According to a report by Payoneer, India currently has over 15 million freelancers from India and this number was merely expected to extend within the future.

While the gig economy is clearly shaping the longer term of business, many traditional companies have seen to rethink their workforce structure to adapt to the present trend. While some businesses don’t consider hiring freelancers in India to assist them cut HR costs, others are slightly more hesitant to leap on the freelance bandwagon. One of the explanations being the shortage of data of what the gig economy can actually offer them.

Oftentimes once you believe gig workers or hiring freelancers from India, there’s a standard misconception that they’re generally writers, editors, or graphic designers. While those sure are common specialties among many Indian freelancers, little you’ll realize many other specialized jobs that you simply can hire a freelancer to try to. Here are 5 unique fields you can hire a freelancer in India for:

1. Ecommerce and Dropshipping –

Even before COVID-19, online retail and e-commerce were popular and now are booming quotes. With the pandemic causing most of the people to remain at reception , the search and demand for products and services online has drastically increased. Businesses that were once stores are now finding ways to sell their products online. If you’re a little or an enormous business owner looking to require your sales online, freelance developers could help build and maintain an eCommerce or dropshipping like Shopify (if you’re a smaller business looking to chop costs) from scratch, fully equipped with all the tools needed to form the transition easier for your business. They can help with the merchandise research process, content creation, coding, videos, social advertising and marketing also as a lookout of the customer service segment.

Freelance website developers are usually well-versed during a plethora of programming languages and are quite qualified to seem in any case the upkeep , error-fixes, troubleshooting and testing for the web site .

2. 3D Design –

While freelance graphic designers are plenty, another field of design that’s gaining traction within the freelance space is 3D Modelling. If you’re primarily a product-based company, 3D Modellers could assist you build and style a sensible prototype of your company’s product before launch. Due to the flexibility of this field, nowadays freelance 3D Modellers are hired by many industry sectors from medical to marketing, electronics and technology, land , architecture and more. If you’re looking to rent a 3D modeller to style a product for your company, providing them an in depth design brief will help them clearly capture the essence of the outcome you may be going for.

Another useful field where 3D modellers can add value is that field of education. While virtual learning was present even before the pandemic, the necessity for e Learning resources and virtual classes shot up soon after the initial lockdowns. Especially for schools and teachers trying to require digital learning resources to assist their students learn remotely, fixing even a basic user friendly e Learning platform is often a daunting task. Fortunately, freelance 3D Modellers can help with the event of e Learning content like animations, videos, illustrate difficult concepts within the sort of models and alongside freelance website developers help build and maintain a good student-friendly platform that greatly aids virtual learning. A cost-effective solution that’s bound to generate a better ROI for education related businesses.

3. Accounts and Finance –

While usually sole traders and little businesses are known to outsource their account management to an independent account manager don’t let their physical ledgers and remote working routine fool you into assuming they aren’t qualified enough to handle large accounts. Nowadays, with a spread of online platforms and accounting tools available, more and more of previously in-house accountants for SMEs and MSMEs are upskilling and branching out as “self-employed” or freelance accountants. So if you’re an outsized business, don’t recoil from hiring freelance accountants. Adept at using digital technology and digital ledgers they are available equipped with a number of the simplest accounting practices, like assisting with budgeting, keeping the accounts balanced and your company’s expenses in check.

4. Translation –

According to a recent Google KPMG Report, India’s regional user base is expected to grow at 18% only to reach over 536 million people this year! Advertisers and marketers are actively reaching bent businesses and digital marketing agencies who can help them find ways to succeed in their audience in their local language.

While the concept of vernacular is growing in popularity, the necessity for translators has also increased and what better cost-effective solution there’s than to rent freelance translators to help you get the job done? Today there are many independent professionals who are fluent during a native tongue that tiny or large corporations can hire to translate an internet site , videos or blogs and other customer-focused segments.

5. AR Marketing Tools –

With the entire world today on social media, it’s quite safe to mention that your audience regardless of what sector of business you belong to, is on social media. Several businesses’ marketing strategies are prioritizing a digital first approach as they know engagement rates are higher on social media platforms like Facebook, Snapchat and Instagram. Businesses are beginning to leverage unique features on these apps to extend visibility of their brand – one among the foremost common ones being the augmented reality filters. From virtual makeup filters, to animal ears, computer graphics , quizzes and more, these filters have grown such a lot in popularity that social media applications are collaborating with designers to ideate and make their own AR filters.

What an excellent opportunity for brands big or small to showcase their USP, build awareness, and have interaction with a way broader audience! Hiring freelance developers skilled in creating these AR filters can assist you cash in on this emerging trend and still find how to stay competitive and relevant with your target audience.

Hiring freelancers in India not only helps you optimize your business costs but ensures you utilize your resources effectively for the goal at hand. With numerous career options for freelancers, you’ll make certain to seek out the proper person for the proper project or role. Rockerstop is a web collaboration platform that links businesses of all sizes to an outsized talent pool of skilled professionals or freelancers India of a myriad of occupations. Whether you’re a little business or an outsized business, cash in of what freelancers in these industries need to offer and see your business grow.

5 Business Advantages of hiring freelancers from India during COVID-19

5 Business Advantages of Versatile Workforce

The rise of digital is transforming the way people work. India has now become the 5th country within the planet for flexi-staffing with US, China, Brazil and Japan closely following. People are seen to gravitate more towards flexible jobs or freelancing in India thanks to the private and professional benefit they’re seeing through these ventures. The pandemic has not appeared to hinder digital growth but has contributed thereto instead. It has created opportunities for organizations to tap into the gig economy and use flexible workforce structures. Moreover, digital has also made working remotely from home possible for several employees, an answer many adopted because the new normal during the pandemic.

The digital workforce revolution has put the working professionals within the driver’s seat. Having grown familiar with this new normal, employees just like the idea of flexibility in their work-life and organizations that refuse to maneuver far away from traditional workplace structures struggle to hire Freelancers with qualified talent who enforce flexible working hours. Businesses find that they can’t lure these potential employees with just attractive salary packages anymore but consent to supply them with programs and benefits and most significantly a piece environment that is conducive to their needs.

However, little do many organizations know that having a versatile workforce can actually benefit them in additional ways than one. While hiring freelancers in India could seem very unusual for those businesses who are wont to a standard workforce structure, here are 5 business advantages of getting a versatile workforce:

#1 SUBSTANTIAL SAVINGS

Full-time employees are usually eligible for benefits and programs alongside a salary package that’s comparatively above that of a part-time employee. Freelancers in India and contract workers also are not eligible for benefits and programs due to the character of their position. Therefore, replacing one full-time employee with a few freelance workers can help in greatly reducing your payroll albeit the 2 workers are paid an equivalent rate. Further, bringing remote workers on board during the pandemic reduces the necessity for travel and logistical allowances that the business may have to hide . Over time, the organization experiences substantial savings as they still add more part timers to their workforce.

#2 INCREASED PRODUCTIVITY

Results of the several job flexibility surveys have shown that job satisfaction ranked low for 1 in every 4 traditional shift workers. On the other hand, over 80% of those working remotely from home expressed great delight in their work lifestyles and stated they felt more productive at home. Employing a versatile workforce, therefore, ensures that organizations receive maximum efficiency from employees who get to settle on hours they’re the foremost productive. When businesses are struggling to remain afloat with their existing manpower, replacing one traditional shift worker with a couple of Indian freelancers also means a rise in highly-skilled manpower. Certainly a win-win for both parties.

#3 REDUCING THE IMPACT OF EMPLOYEE ATTRITION

Organizations tend to lose tons of employees per annul thanks to retirement and competitor poaching. Offering flexible jobs can help retain employees as they’re already working hours convenient to them. In fact, many retired people don’t mind working reduced hours every week to earn some extra cash over their Social Security schemes. The option of flexible working hours also can help new fathers on paternity leave or employees eager to take a sabbatical for study purposes but still want to stay in touch with their skills and experience. These people can make valuable support staff or consultants and help mentor newer employees reducing the impact of employee attrition during this pandemic.

#4 EFFECTIVE TALENT TO POSITION MATCHING

While hiring for brand spanking new temporary positions thanks to maternity leaves, or temporary leave of absence, organizations now needn’t invest in training up existing full-time employees to require over expectations of the new role additionally to their current role. Organizations now have the power to settle on from an ocean of highly-skilled freelancers to hire and effectively match the proper talent to the proper positions. During this pandemic, it’s going to be tempting to extend the salary level of the full-time employee taking over two roles. However, this doesn’t necessarily mean an assured increase in overall productivity. In fact, the worker may feel overloaded and this might affect the corporate adversely within the end of the day. This can be avoided by hiring highly skilled freelancers from India to fill the gap, for a significantly lesser salary than a full-timer ultimately saving the business costs too.

#5 EASY SUCCESSION PLANNING

Succession planning is crucial for those important staff members in key positions or those that have desirable skills. By having a versatile workforce and managing your team of freelancers India effectively, finding replacements for these roles are easier as you now have already got several cross-trained workers up your sleeve who are ready to step into these roles whenever needed. With the uncertainty and health risks encircling the pandemic, a versatile workforce minimizes the danger of the entire business being suffering from the absence of a potentially indispensable employee.

No doubt this pandemic has given rise to many businesses to rethink their human resource management strategies and workforce structures. And now with remote working, businesses and workers have realised the facility of digital tools and resources that enable them to figure from anywhere within the world. Organizations aren’t limited to hiring from just a regional or a national talent pool but a worldwide pool of candidates for roles they’re seeking.

Rockerstop provides a widely collaborative platform enabling businesses to tap into the gig economy as how to utilize their resources. Rockerstop offers a far better way for freelancers to be recognized by large businesses. The platform allows gig workers or freelancers to list their skills, services and projects in their field of experience creating an outsized network of highly-skilled talent that companies can hire from. If you’re looking to maneuver more towards a versatile workforce structure, hire from an ocean of highly-skilled freelancers waiting to encash on exciting project opportunities you’ve got to supply . Further, gain insights, tips and trends for recruiters also as freelancers on our blog as we keep you updated on all things associated with freelance jobs and therefore the gig economy.

How COVID19 & The Rise of Gig Employment impacts the future of business

Rise of Gig Employment

While advancements in technology and communication systems over the years have caused lifestyles and workspace to evolve, the speed at which these technological changes are happening is constant to challenge the way we as individuals and workers adapt. Now with the COVID-19 pandemic, many organizations are witnessing drastic changes in their workplace, initially thought to be temporary, but given the uncertainty of things and the way this pandemic has lasted, it’s like they’ll be here to remain.

It’s safe to mention that the most important change this pandemic has wrung in may be a shift within the workforce structure. People have switched from working in office spaces all their lives to working remotely from home. Remote working has also paved how for an increase in gig employment and gig jobs round the country, a side of the economy that was commonly dismissed for a long period of time.

So with COVID-19 sparking a rise in gig employment, the question that a lot of people are curious to understand is about the impact of the rising gig economy on the longer term of business. How would this affect the future of work? Before we dive in, let’s explore the gig economy and therefore the gig working culture.

Gig Working: What is it?

A gig is nothing but another term for a project then gig workers are hired to supply companies with specialized services required for a neighborhood , or the whole project. Gig working emerged as a way to support the niche pool of sole traders, independent product/service specialists and freelancers who wanted the pliability that short-term work offered along not only the exposure they receive from creative, fast-paced, high-engagement projects but the joys of working with vastly diverse organizations of varied sizes and strengths.

Advantages the gig economy offers-

From a person’s resource perspective, this proves to be a win-win for both parties. Corporate recruiters now have the chance to urge a talent coalition going by selecting specialised professionals to interact with the normal workforce for the proper projects at the proper time. Some of the advantages that gig working offers are:

– Flexibility in terms of work and contracts

– A personalized work-life balance

– Competitive salary packages

– A platform to undertake your hands in multiple skills or maybe upskill yourself

– A platform to simply and rapidly grow your brand/service

The effect of COVID-19 on gig employment –

Remote working was something that a lot of organizations may haven’t foreseen in their work structure during a billion years. However, with employees of the many small and enormous organizations working remotely from home for a short time now, because of COVID-19, has not helped organizations slowly adapt to the present concept as a temporary measure but is now strongly building their confidence around working from home being the plausible “new normal”. When work that was once thought to be wiped out a physical office space, organizations are finding new ways to try to do it remotely.

An increase in remote working has also seen an increase within the creation of several apps, software, video conferencing and collaboration tools opening up many possibilities to seamlessly connect with communities from around the world right in their homes. Organizations have grown to believe that with the proper tools and support, working is feasible from literally anywhere and isn’t limited to a little office cubicle.

The minimal availability or rather awareness of collaboration tools that we now have before the COVID-19 lockdowns may have hindered the organizations’ ability to tap into gig working previously. But now for the gig economy, this highly connected environment that was suddenly born out of an adaptation indirectly forced by the pandemic, it’s a perfect setting for gig employment – an area where freelance work from home jobs and therefore the like can finally thrive.

Technological advancements that have contributed –

Moreover, quickly digitization has managed to change previously disorganized the freelance India and contract working space into a well-connected online community.

When gig jobs were once acquired explanation for word-of-mouth recommendations, nowadays a fast Google look for say “the best freelance jobs” avails you an extended list of internet sites, professional portfolios, online forums, social media pages giving not only organizations the power to settle on from an array of talent for the proper opportunities but gig professionals also to review business, connect with people gig workers for roles that specifically cater to their skills.

It’s safe there to the times when gig employment was come into through applying in response to jobs ads within the newspaper, referrals, and job forums are well behind us. The revolution of the gig ecosystem in this covid 19 has resulted in freelance work from home jobs now being accessible to everyone online.

This trend isn’t just affecting the longer term of labor but the longer term of business as an entire . A shift in dynamics has been providing corporates with a replacement perspective. Their eyes are now opened to ascertain the benefits of getting a versatile workforce.

Thanks to various collaboration tools, companies are finding it easy to use highly skilled professionals who bring high levels of productivity, while saving costs on infrastructure, travel and other allowances. Due to this, organisations are now ready to compensate gig workers with similar benefits and package incentives almost adequate to what a full-time employee would receive.

Gig Employment and the Future of Business-

With the rise of millennials within the workforce alongside technology breaking communication barriers, the worth that hierarchy held in organizations is fading. Organizations are rapidly realising the benefits of placing value on skills instead, over a mark of a “full-time-job”. On the opposite hand, gig workers are embracing this alteration , viewing this as a chance to extend their visibility , try new skills, gain valuable work experience and recognition they desire.

With the way gig employment is tracking within the pandemic, gig workers are seeing this as how to grow and diversify their skill set. By taking over a number of the simplest freelance jobs and sometimes multiple jobs, they see this as “making hay when the sun shines” as against pre-COVID times when freelance work was hard to come by.

It is already no surprise that freelance work from home jobs are getting increasingly popular given the present situation. The trend of recruiters moving toward skill-based hiring over experience-based hiring is merely set to grow from now on. Soon, we will expect to ascertain gig professionals taking over a minimum of half if less than half, of the workforce in a corporation .

In Conclusion –

In conclusion, we will comfortably say that gig working possesses all the possible characteristics of what we will expect the longer term of labor to seem like. With no foreseeable end or a group direction, the independent working concept breaks free from limitations that traditional work structures impose. And maybe that’s why it’s deeming to be the perfect choice for several during this season of uncertainty.

Rockerstop aims to supply a widely collaborative platform where freelancers and clients can close to figure toward a standard goal. If you’re a business, find and hire from a pool of highly-skilled freelancers waiting to figure on exciting projects you’ve got to supply . Freelancers? List your skills, services and projects on this platform only to be recognised by top clients in your field of experience . Gain insights, tips and trends for recruiters also as freelancers here as we keep you updated on all things associated with freelance jobs and therefore the gig economy.

Why hire a freelancer for your business?

Advantages of hire a freelancer

Conventional economy is being redefined today by what economists have dubbed the gig economy. Increasingly, a highly-skilled employee is choosing to opt out of the constraints of corporate life to work on a per-project basis. Highly evolved remote technologies make it possible for this versatile employee to overcome the challenges of space and time zones.

Perhaps one among the highest reasons I tell you why companies hire freelancers is because they’re less expensive than full-time employees. Sometimes, the work that must be filled isn’t routine or it might be a one-time task. For this reason, freelancers can accomplish the work and obtain paid only whenever you would like them.

It’s the time of the freelancer. Even with the challenges facing freelancers like the unpredictability of income and lack of benefits, more and more workers are either abandoning their traditional jobs in favor of a more flexible schedule or keeping the safety of a permanent position while freelancing on the side. With the numbers growing steadily day by day, it is understandable that freelancers would eventually have become the choice of corporations.

Even Now you are wondering whether you should hire a freelancer or go with an in-house resource, we will help you to make a decision. Here are seven vital reasons why you should hire a freelancer:

1. Budget-Friendly

Hiring a freelancer doesn’t require the expense or resources required for training or onboarding. They don’t need sick pay, holiday pay, medical or other benefits. Thus, although pro-rata costs could be slightly higher, freelancers cost less within the end of the day. If the freelancer works remotely, they’d even be ready to save on office supplies and space.

2. Expert on the Subject

An Individual person might not be an expert in everything required from a specific profile. for instance, your company may have to supply videos, maintain blogs, oversee the web site and develop marketing strategies. Finding a candidate who is an ‘expert’ in each of those niches would be extremely difficult. Besides, the candidate might not be required to try to do all of those activities on an ongoing basis. Hiring different freelancers, as and when required, would be far more cost-effective.

3. Save Money

Hiring a freelancer will save your lot of money. Regardless of a contract worker’s hourly rate, it’s imperative to keep in mind that you simply aren’t liable for paying a menagerie of advantages on behalf of your freelance talent. This includes Medicare, Social Security, insurance, retirement benefits, and more.

Also, we all know office space is at high expenses. Freelancers typically are equipped with modern home offices and may work remotely, lowering on office space needed. In addition, supply costs are lowered because contract workers work remotely typically own and utilize their own resources.

Let me evaluate more…Suppose you need a professional writer for a single project. It would not add up to rent a full-time writer, because your writing needs aren’t enough to justify it. Hiring a full-time employee would be much more expensive and a waste of company money. However, a freelancer would fit the project perfectly. The company will use the freelancer’s skills for their projects, pay them then the two entities would part ways.

4. Hire Talent Globally

Opening up your talent pool to the worldwide workforce often makes it easier to rent for specialized roles. International freelancers could also provide the required Expertise to manoeuvre your organization into a far-off market — and offer a high level of skill at a cheaper rate.

5. Project Completion Time

Freelancers are in a rush to complete projects and start next. Some companies are required to complete their business work on an urgent basis. Hiring a freelancer can limit the project completion time.

6. Good Industry Relation

Yet another reason why you need to hire a freelancer in India is that tons of them accompany great networking skills. Networking is critical for a freelancer to survive, especially in specialized fields. Often, they go to be able to introduce you to the who’s who of your industry.

7. More Flexibility

Let’s be honest. Your business needed a yoga lesson. Consumers today want quick answers, so your business hours have to be as flexible as a yogi on muscle relaxers. The perk of a freelancer is that when you’ve shut up buy the day, your social freelancing whizz are often tapping away replies to Facebook messages, answering blog comments and interesting with a community renowned for being night owls!

8. Risk or Hassle Free

Freelancers are basically self-employed; they’re not full-time employees. They don’t have the proper unemployment insurance, and infrequently have the proper compensation benefits. They don’t have the proper to sue for harassment, discrimination, or unfair dismissal. If they’re not the proper fit, they’re easier to sack and replace.

I hope now you will be able to make a quick decision to hire a freelancer to get your business work done. Be in Touch to get more information about how freelancers are helping in the rise of the freelance economy.