How to Choose Perfect Logo for Your Business?

Tips to choose Perfect Logo –

If you’ve tried to make your own logo before, you recognize how complicated it can get. There are many things to think about and do to seek out the proper logo for your business. The task is to make an appealing, memorable logo that speaks volumes about your business. In general, it’s to support the brand, its name, and therefore the purpose, all while communicating with the audience . Seeing how a logo is one tiny graphic, it is often really hard to realize all this.

Designing your logo is an essential part of your brand’s identity. It’s what creates recognition and boosts brand visibility. When it involves creating a logo for your brand, there’s no rule or law that says you ought to use any specific brand style for a selected business type. You are completely liberal to choose whichever one you would like . To make a logo for your business, you’ll use symbols, visual representations that somehow show your company’s purpose or goals, different colours and fonts.

Let’s discuss some design factors that every person should consider when creating a logo –

1. Define your Brand Identity –

You want your logo to speak your brand’s personality. And so as to try to do that, you initially got to understand what your brand’s core personality is. Once you’ve got a transparent idea of what causes you to be unique and what your brand is all about, it’ll be much easier for you to form design choices that complement and complete that picture.

2. Colour of your Logo–

You’ll study a whole subject dedicated to paint psychology in branding and marketing– it’s so important! Colours allow you to evoke various emotions in your customers. Popular brands have already used the facility of colour psychology to determine market dominance and appeal to pick demographics.

3. Typography –

Typography is a very important part of design. You can use it to speak your company’s personality also as its name. Fonts play a huge role in logo design. They carry emotions and reflect certain attributes which will be seen in attributes . For instance, Serif fonts are often utilized in conservative and classic designs to portray a classy brand, Helvetica fonts, on the opposite hand, are wont to grab attention and they come off as bold for an equivalent reason.

4. Make Simplicity your priority-

Many companies attempt to make their logos look more too elaborate and grand by adding different elements during a single design. This overcomplicates the visuals which are some things you don’t want. That’s the reason simple designs are more powerful and memorable. Think of all the favoured logos you know-Nike, Apple, Sony, etc. All of these logos are classic and well-recognized around the world. However, all of them are incredibly simple too albeit the brands generate billions of dollars’ worth of revenue per annum .

If you would like to be creative together with your logo, then, by all means, you ought to choose it. After all, the entire point of branding is to be unique and different. However, you can be creative while being simple. Most brands have done it including Twitter, YouTube, etc.

5. Flexible –

A virtuous logo isn’t designed in size small, medium or large- it’s versatile! In other words, it is often scaled up or down, or physically modified in several forms with ease.

A logo should be versatile enough to be used for business cards, websites, billboards, and also on promotional products like coffee mugs and baseball shirts , hats etc. Professional designers know this which is why once they create new logos, they struggle to style them during a way that they will be utilized in various ways.

6. Find the Right Logo Type –

In addition to the general style there are 5 main sorts of logos you’ll choose between once you are creating your logo. You can pick the one that suits your name or overall aesthetic best, or combine them to make something unique.

Wordmark

Wordmarks are supreme for companies who are just stepping out, and therefore the reason why is fairly obvious. A wordmark clearly tells the name of the brand. There is no guesswork involved.

Lettermark

Lettermarks are great if your brand features a long name, or words that are difficult to pronounce.

By shortening a reputation right down to just the initials, it also gives the brand equal visual weight. So for instance if the complete name is 2 short words and one long word, by creating a letter mark, you equalise the importance of every one.

Brandmark

When it involves expressing a thought without the utilization of words, a brand mark may be a great way to go as it consists of a logo or an icon.

This is useful for brands which are global, because it can cross language barriers far more easily.

Combination Mark

The combination mark uses both text and symbols.

This sort of logo is usually the foremost popular because it is the better of both worlds, employing a wordmark and a brand mark together.

Emblem

Emblems are almost like combination marks therein they both use text and symbols. Where a mixture mark has the text and symbol next to at least one another, within the case of an emblem, the text is placed inside the symbol, making it all one shape.

7. Communicate with your designer –

Sometimes it’s going to take a little bit of trust in your designer, but attempt to stay hospitable. Remember, your designer is an expert and features a great pity what makes an honest logo. Giving many detailed and clear feedback is what gives designers an understanding of what you wish . It may sound cheesy but it’s true: the simplest design happens once you and your designer work together.

In today’s world where we’ve access to all or any sorts of branding tools, creating a premium logo has become easier than ever anyway. So, what are you waiting for? Create the right logo for your company today and see how it can make a huge difference!

How can your Business Gain from Gig Economy?

5 Ways your Business can Benefit –

The past decade has seen a surge within the number of gig workers, showing wide economic and demographic shifts and raising concerns around long-term financial security for a growing share of the workforce, according to some experts.

“Gig” workers are folks who work on a contingent basis: meaning consulting, freelance or temporary. Their count has risen dramatically within the past decade. The rise stepped up around 2007 during the worldwide economic downturn, and by many accounts, gig workers now represent a 3rd of the workforce.

What composes the “gig economy” isn’t well-defined but usually includes people like independent contractors and on-call and temp workers.

This new industry has also created new sorts of jobs for people to earn good income. Gig workers include from an Uber driver to project managers, Web Developers and application developers who are influential in digital transformation projects that global companies are investing in.

By hiring gig workers and contractors (fixed term or project-based employees), companies are often more agile within the way they answer customer needs. They are set to bring experts freelancers from India with niche skills on board during the transition period, without having in touch high overheads of a permanent staff. A mingle workforce, if managed well, can give the corporate the launchpad it must stay before its competitors.

While the benefits that freelancers gain are many—including the pliability to figure from home and set their own working hours—the gig business are often incredibly advantageous to business owners also.

Here are the ways your business can enjoy the gig economy –

1. More Workforce Flexibility:

Hiring a full-time or maybe a part-time employee means you’ll need to offer them a group number of hours. Alternatively, hiring freelancers in India offers you the choice of flexible manpower. Whether it’s a small-scale project or a way larger one, you get the precise manpower that you simply need consistent with your requirements. For instance, you’ll hire a freelancer in India to figure on your social media pages over the weekend even when your business is closed. Since remote workers are hospitable flexible work hours, it works out well for both your business and them.

Understanding the freelance economy and aged board with the gig business revolution may be a great alternative to make sure your goals of sustained growth, greater output and increased revenue for your business are achieved.

2. Cost Effective:

A report titled “The way forward for Work is Anywhere – Gig Workforce” by Noble House revealed that 45% of the HR heads hired gig workers to supplement the talents of the prevailing workforce. Interesting to notice was that 39% said they chose gig workers to scale back the value to the firm. Hiring freelancers can help your business hamper its overall spending in various ways.

We all know that office spaces are priced at a supreme. Indian Freelancers are supplied with home offices which will reduce the necessity for office space and utilities. Independent contractors, who are specialists in their field, also require a coffee level of supervision and training, thereby lowering the coaching and development costs. Choosing a gig business strategy further allows you to eliminate costs on benefits like healthcare, retirement, transport and paid leave also.

3. Easier onboarding:

Any company that experiences turnover knows that the onboarding process is often costly and time consuming. Consistent with HR Onboard, a person’s resources consultancy, the annual onboarding costs for a little to medium business that onboard 100 new employees annually , can reach upwards of $40,000. And consistent with e Learning software company Panopto, half all corporate onboarding programs take as long as a month or more.

This is why, according to the KellyOCG report, 36% of companies are bringing gig workers into play. The report found that working with freelancers in India means faster onboarding and a neater thanks to lock in outside resources.

Doing business with remote workers is often an excellent way for companies to undertake prospective employees. And consistent with the KellyOCG report 26% of companies use independent workers to make early relationships with talent rather than browsing the normal hiring process of multiple interviews then possibly being disappointed with a replacement employee’s performance, companies can give assignments to freelancers to measure whether a prospective employee may be a good fit.

4. Reach Specialized Talent:

Freelancers constantly expand their skill sets to stay up with the evolution of the workforce. They have a tendency to be more innovative and receptive to new technology as they accumulate many experiences from using their specialized skill sets to figure with a spread of various businesses. This benefits businesses seeking to rent candidates with niche skills. The 2018 “Future Workforce Report: Hiring Manager Insights on Flexible and Remote Work Trends” highlighted how skills are getting more specialized and thus the way freelancers could fill this gap. As an example, gig workers are an excellent option for businesses seeking specialized skill sets like AI, robotics, data science and block chain.

5. Hire for Individual Projects:

Perhaps the leading cost-efficient strategy to lift gig workers is to recruit them for work on specific, time-sensitive projects. Such projects may lie outside the scope of your in-house staff’s core competencies and would necessitate additional (and costly) training to bring those employees up to hurry.

A freelancer, on the opposite hand, is usually ready and willing to work on a project requiring specialized knowledge — and should have additional insights (based on their experience) that move the project forward more efficiently and economically.

5 Business Advantages of hiring freelancers from India during COVID-19

5 Business Advantages of Versatile Workforce

The rise of digital is transforming the way people work. India has now become the 5th country within the planet for flexi-staffing with US, China, Brazil and Japan closely following. People are seen to gravitate more towards flexible jobs or freelancing in India thanks to the private and professional benefit they’re seeing through these ventures. The pandemic has not appeared to hinder digital growth but has contributed thereto instead. It has created opportunities for organizations to tap into the gig economy and use flexible workforce structures. Moreover, digital has also made working remotely from home possible for several employees, an answer many adopted because the new normal during the pandemic.

The digital workforce revolution has put the working professionals within the driver’s seat. Having grown familiar with this new normal, employees just like the idea of flexibility in their work-life and organizations that refuse to maneuver far away from traditional workplace structures struggle to hire Freelancers with qualified talent who enforce flexible working hours. Businesses find that they can’t lure these potential employees with just attractive salary packages anymore but consent to supply them with programs and benefits and most significantly a piece environment that is conducive to their needs.

However, little do many organizations know that having a versatile workforce can actually benefit them in additional ways than one. While hiring freelancers in India could seem very unusual for those businesses who are wont to a standard workforce structure, here are 5 business advantages of getting a versatile workforce:

#1 SUBSTANTIAL SAVINGS

Full-time employees are usually eligible for benefits and programs alongside a salary package that’s comparatively above that of a part-time employee. Freelancers in India and contract workers also are not eligible for benefits and programs due to the character of their position. Therefore, replacing one full-time employee with a few freelance workers can help in greatly reducing your payroll albeit the 2 workers are paid an equivalent rate. Further, bringing remote workers on board during the pandemic reduces the necessity for travel and logistical allowances that the business may have to hide . Over time, the organization experiences substantial savings as they still add more part timers to their workforce.

#2 INCREASED PRODUCTIVITY

Results of the several job flexibility surveys have shown that job satisfaction ranked low for 1 in every 4 traditional shift workers. On the other hand, over 80% of those working remotely from home expressed great delight in their work lifestyles and stated they felt more productive at home. Employing a versatile workforce, therefore, ensures that organizations receive maximum efficiency from employees who get to settle on hours they’re the foremost productive. When businesses are struggling to remain afloat with their existing manpower, replacing one traditional shift worker with a couple of Indian freelancers also means a rise in highly-skilled manpower. Certainly a win-win for both parties.

#3 REDUCING THE IMPACT OF EMPLOYEE ATTRITION

Organizations tend to lose tons of employees per annul thanks to retirement and competitor poaching. Offering flexible jobs can help retain employees as they’re already working hours convenient to them. In fact, many retired people don’t mind working reduced hours every week to earn some extra cash over their Social Security schemes. The option of flexible working hours also can help new fathers on paternity leave or employees eager to take a sabbatical for study purposes but still want to stay in touch with their skills and experience. These people can make valuable support staff or consultants and help mentor newer employees reducing the impact of employee attrition during this pandemic.

#4 EFFECTIVE TALENT TO POSITION MATCHING

While hiring for brand spanking new temporary positions thanks to maternity leaves, or temporary leave of absence, organizations now needn’t invest in training up existing full-time employees to require over expectations of the new role additionally to their current role. Organizations now have the power to settle on from an ocean of highly-skilled freelancers to hire and effectively match the proper talent to the proper positions. During this pandemic, it’s going to be tempting to extend the salary level of the full-time employee taking over two roles. However, this doesn’t necessarily mean an assured increase in overall productivity. In fact, the worker may feel overloaded and this might affect the corporate adversely within the end of the day. This can be avoided by hiring highly skilled freelancers from India to fill the gap, for a significantly lesser salary than a full-timer ultimately saving the business costs too.

#5 EASY SUCCESSION PLANNING

Succession planning is crucial for those important staff members in key positions or those that have desirable skills. By having a versatile workforce and managing your team of freelancers India effectively, finding replacements for these roles are easier as you now have already got several cross-trained workers up your sleeve who are ready to step into these roles whenever needed. With the uncertainty and health risks encircling the pandemic, a versatile workforce minimizes the danger of the entire business being suffering from the absence of a potentially indispensable employee.

No doubt this pandemic has given rise to many businesses to rethink their human resource management strategies and workforce structures. And now with remote working, businesses and workers have realised the facility of digital tools and resources that enable them to figure from anywhere within the world. Organizations aren’t limited to hiring from just a regional or a national talent pool but a worldwide pool of candidates for roles they’re seeking.

Rockerstop provides a widely collaborative platform enabling businesses to tap into the gig economy as how to utilize their resources. Rockerstop offers a far better way for freelancers to be recognized by large businesses. The platform allows gig workers or freelancers to list their skills, services and projects in their field of experience creating an outsized network of highly-skilled talent that companies can hire from. If you’re looking to maneuver more towards a versatile workforce structure, hire from an ocean of highly-skilled freelancers waiting to encash on exciting project opportunities you’ve got to supply . Further, gain insights, tips and trends for recruiters also as freelancers on our blog as we keep you updated on all things associated with freelance jobs and therefore the gig economy.

Tips for Interviewing and Hiring Freelancers in India

Tips for Hiring Freelancers

Hiring freelancers on a per-project basis can often compute far more cost-effective than taking over a full-time member of staff. Maybe your working relationship with the freelancers hired are often very different from your in-house hires. In-house teams are basically far more expensive and harder to manage. Freelancers, on the other hand, allow you to be versatile and pay them only for the projects and tasks you require. Freelancers manage their own time and workload, and with their specialized expertise are able to reach the deadlines before given time.

Oftentimes, freelancers feel like outsiders at the workplace. Let their skills and their work impact the corporate and provide them feedback such as you would your full-time employees. Even invite them to company events. If these people are working for you, there’s no point why they should be forced to the side. Don’t just choose the first freelancer that comes even if they have Top-rated qualifications. Freelancers are still working for your company. They’re still going to interact with others. So cultural fit isn’t an element that ought to be placed on the rear burner. It’s always helpful to find a freelancer who fits in with your organizational culture.

Let’s discuss five tips to look for when hiring freelancers in India which help you explore freelancers who accomplish business goals-

1. How long a person is working as a freelancer?

Asking a freelancer about how long he/she is working as a freelancer will help you understand what to expect from the freelancer. An experienced freelancer is probably having more productivity, while freelancers who are beginners are more flexible and budget friendly. Good freelancers have solid experience with many various sorts of businesses. As they continue to work with a variety of clients, they expand their skills and your company will benefit from their knowledge.

2. Ask about their past projects?

One of the best tips for hiring freelancers is to discover the freelancer’s area of expertise, so as to understand what special project you want to hand over from your end. You would also get a good idea of how he/she expounds your project and what principles from past projects are likely to be applied to yours.

3. Ask about their working hours?

A full-time freelancer is more likely to possess the bandwidth to take a position into your project while a part-time freelancer will probably be available only during the evenings or weekends. Make your decision counting on the timeline of your project. Sometimes working hours depend on the requirement of the projects how much working hours per day a project needs to be complete or it is for long or short term.

4. How much do they charge?

Freelancer will charge 10%, 5%, or 3% of the complete amount immediately, supporting your subscription. Most of the beginners start with a free account, and hence are charged 10% of the full amount from Rockerstop.com. Basically, a freelancer is charged an hourly rate for the time that they worked. Either you can ask to estimate the number of hours that a project would take, or they would utilize the time tracking software. This would literally track your computer activity as the freelancer worked on the project. When getting started, this isn’t a good way for freelancers to cost high for themselves. If the client’s scope creeps up or the project takes longer than anticipated, then freelancers are compensated for that additional time.

5. Ask for a project proposal or contract?

Too often, the client-freelancer relationship drives into inconvenience due to assumptions that have gone bitter. To avoid disagreements and keep a good working relationship, compute mutually agreeable terms through a contract or proposal. This is very true within the case of huge, long-term projects, because it will bring both parties on the ‘same page’.

6. What’s the work structure a freelancer follows for a project?

You could also phrase this question differently and ask what his/her initiative on your project is probably going to be. The answer should offer you an inkling of how well the freelancer has understood the scope of the project, your business objectives and milestones. If you were to pose the question to a contract blogger as an example, you’d get insight into his/her research methodology–the sources they use for reference then on.

7. Ask for samples and references?

At last however good the interview might have gone, your decision will need to take into consideration the exact work done by the freelancer, not just what he/she says has been done. This is easier for a few jobs like designing and content writing, while it’s going to not be as clear in roles where the freelancer had provided strategic direction, for instance as a consultant. In such matters, a reference or feedback from previous clients will help you in making decisions.

I hope now you will be able to get an idea what you should ask a freelancer before hiring. Let me know in the comments what you think about these tips or you have any other tips.

Five Traits to look for while hiring freelancers in India

5 Qualities to look when hire freelancers

Freelancing has become a source of economic process round the world and will be a secret ingredient for our economy growth. More than 500 companies and start-ups regularly outsource their highly budget projects to freelance writers, designers, and developers to make sure a top-quality product completed within budget during a short period of time. Several websites today connect quality freelancers to genuine clients. The reason why companies hire a freelancer is they are continuously focused on performing a superb job on time. For freelancers, reliability and fulfilling your expectations are high priorities, and meeting deadlines are great ways to make good working relations and be hired for other projects within the future. Freelancers help in making new ideas for your business and simply put them into practice and also provide a valuable contribution to the business.

If you are also thinking of hiring quality freelancers for your business, keep an eye out for these five traits:

1. Attentive

Most of the freelancers put their best efforts during an interaction with clients. The quality of the freelancer’s profile could be a direction of his/her attitude towards work. The way freelancers communicate, or respond to the details say a lot about his/her seriousness for the work. Disconnected thoughts can indicate a person is careless and inattentive to details.

2. Consistent Work Past

Some freelancers could also be skillful at their work but lack the talents to present their thoughts effectively. Look at their online portfolios, check their ratings, and see what clients they need worked for repeatedly. Talk together with your candidates over the phone, in person, or by Skype and make assessments supporting their work and your interviews. Good communication skills would be an absolute requirement for a marketing or communications project, it’s going to not be that one non-negotiable trait on a technical project. In such cases, rummaging through the freelancer’s portfolio will offer you a thought about his/her suitability for the project at hand. The brands they’ve been related to either as freelancers or on a full-time job, the testimonials they’ve received and therefore the quality of labor they’ve delivered on previous jobs will be the right decision to avoid false claims.

3. Enthusiasm to Learn

Willingness to find out new skills is one among the foremost important qualities’ employers search for when hiring new employees. Being a freelancer in any industry declares a way of freedom upon you – and to some … into the firing line quickly so you will need to be responsive and enthusiastic and willing to adapt to differing cultures and always ready to explore. Try to interact with the freelancer before you bring him on board. Most of the freelancers have their subject matter expertise and are sometimes more qualified than you. Every project is unique and a freelancer who comes with a “I can do” attitude will stand on your requirements and recommendations.

4. Independent Workforce

Top rated freelancers require minimal hand holding on the job. Freelancers know what is expected from them and work actively to meet deadlines. Also, freelancers work remotely, lowering the office space needed and utilizing their own resources. Freelancers require minimal contribution from the client side. Freelancers are most of the time highly experienced and also very quick to accept the culture of your company and can establish good working relationships which helps to be connected for a long time.

5. Versatility

Top rated freelancers make a brief list before starting any projects and agree on all the terms and conditions, which totally avoids the new demands or unexpected changes in the project completion. Flexible freelancers deliver high-quality work, which they prove that they don’t got to be physically present to supply quality work. Freelancers have their success metrics, not supported the amount of projects engaged but the amount of successful projects. So, freelancers know that if they don’t provide quality work to their clients, their future is going to be in danger. Therefore, freelancers affirm to deliver quality work to clients. It is highly recommended to hire quality freelancers who are able to compete with the new challenges and have willingness to learn.

Conclusion

There are a few risks related with hiring freelancers in India that you should check out before hiring but reviewing freelance profiles will lower the chances of any false claims. From freelancers, you will be able to get quality work on time, it saves costs, meets deadlines, and so many other perks without any burden. Whether you need full-time or part-time, freelancers are available whenever you need them on an urgent basis.

Let us know if your freelancer has any of these traits. Also share your experience with your recent freelancer. We would love to hear from you.