How to Evaluate Logo Quality

Questions to Check Logo Quality

Businesses have now realized the importance of branding because they need to determine a relationship supported trust and integrity with their consumers. Hence, visual components are necessary in making up a robust brand and that’s the rationale marketing experts recommend on using your brand logo everywhere! Your logo identifies your business. It has to face out, be unique and memorable.

Designing the brand may be a crucial process because you only need to catch on right! You don’t want to risk your company’s sales by making common mistakes during the brand design process. For businesses, time is money.

Let’s make a thing clear: “good logo design” is impartial. Personal taste and preference will inevitably become an element when assessing logo quality. Still, there are certain principles of logo design that a high-quality logo must adhere to, so it’s an attempt to check out the brand objectively. Pare it down and approach it with fresh eyes, albeit it’s hard to step back. We recommend thinking of the brand as a communication tool: it should speak clearly.

We’re here to assist distinguish what makes a top-quality logo for your business. Remember: whether your brand is bold and edgy or refined and stylish, you need to look good—and “good” doesn’t always mean flashy and expensive.

Questions to ask yourself when evaluating logo quality:

Does the logo personify the brand itself ?

First impressions are everything, and for several newcomers to your brand, your logo is probably their first experience of who and what your brand is all about. A high-quality logo will say exactly who you’re, right from the beginning. To get there, you merely need to ask, what makes your brand unique? Make sure you’re confident about the solution then make sure that your logo matches up.

A great logo will often have a built-in message or meaning which supports the brand’s overarching purpose and goals. Here, we’ll inspect two top-quality logos—one long-standing logo and one from a rebrand effort—which both thoughtfully convey a message.

Is the logo aesthetically pleasing ?

Let’s talk about aesthetics. A good logo shouldn’t only look good, but it should also adapt well to any space, and even have a way of individuality. A high quality logo is adaptable in various environments and unique to its brand. Let’s break down these two aesthetic concepts.

A quality logo is resilient

Great logos are chameleons: they appear good anywhere, anywhere and in any color scheme—yet still recognizable. Logo quality shouldn’t be impacted by whether the brand is big or small, or maybe digital versus tangible. It just needs to adapt.

A quality logo is Unique

The clever and unique logo design also means that the image will stand out in the market from the rest of the competitors. Many brands fail to create a brand identity within the absence of a powerful logo. So, make sure that your logo isn’t an imitation of famous brands or the logos of your competitors. You should try to create something that is unique from those logos that are already making rounds in the market.

Nobody likes a copycat—or a generic logo that blends into the gang. It can cause a scarcity of identity, also as confusion for the buyer.

Keep in mind that more and more brand interactions are happening in mobile settings. So, once you believe your logo looks unique, don’t ditch what it’s getting to appear as if in several settings, like your app icon. It’s essential.

How to Recognize Bad Logo Design and Avoid it

Is the logo memorable and identifiable?

Face it: a number of the simplest logos within the world also are the foremost widely identified. But being indelible and identifiable can mean many things.

Interestingly enough, one among the foremost memorable, identifiable global logos has barely changed since its inception within the late 1800s. We’re talking about Coca-Cola. The logo is really timeless, and despite many technological advancements in culture and society, the brand has remained constant through the years. Even the beverage packaging has barely changed, and consumers still cherish the nostalgic nature of the glass bottles. Coca-Cola is easy to spot in a crowd. It’s approachable and relatable. It’s ingrained within the minds of consumers young and old, male and feminine, labor and wealthy. Coca-Cola speaks to all or any, and that’s what makes it great.

A logo needs to be functional

In addition to being easy to recollect, an excellent logo must be functional. In this day and age, this suggests serving its purpose in both tangible and digital environments. Think about all of the places where a logo can live: A T-shirt, a sack, a card, a website, an app—the list goes on.

Think about what the user wants to ascertain during a digital space. More than anything, the brand should provide convenience and simple use. Symbol-driven logos tend to be the foremost versatile in both sorts of environments (look to Swirl, Resto, LovedUp and FitMarguerite for fresh samples of multifunctional logos).

Making a high-quality logo comes right down to embodying a brand, offering good aesthetics and being memorable. Now is the time to look at your approach to logo quality. Remember its sizable impact on your overall success!

How Freelancers from India can Improve Productivity using Tools

10 Tools used by Freelancers to Improve productivity-

One of the simplest perks of being a freelancer is flexibility. You don’t get to report back to figure on a specific time or clock in x number of hours. While this may be extremely liberating, it also comes with a risk—you are solely responsible for managing a while.

As a Indian freelancer, you’ve the facility to dictate your schedule. You’ll work whenever you see fit; be it regular business hours, early hours of the morning or late into the night. Setting your own working hours not only allows you to figure to the only of your efficiency, but also makes ample time for things like hobbies that otherwise fall by the wayside when you’re restricted to a nine-to-five schedule. Women have particularly benefited from this model as they have not got to quit their jobs because of social factors and family obligations. Forty-eight percent of women’s from India consider it a preferable career choice.

Thankfully, there are numerous productivity tools out there today to help you improve your management skill. Here are Ten kinds of productivity tools to help you manage your projects better:

1. Time Trackers Tools:

Time trackers can assist you analyse how you’re spending a while. While it does require discipline from your end to input the start and end time of a selected activity and maybe even clock in interruptions, you’ll begin to notice order over a period of time—both healthy and unhealthy ones. You’ll even be ready to estimate the time taken for a specific task more accurately, comb out time stealers and plan your days better. A number of the simplest tools for freelancers in India, in terms of their time tracking capabilities are Hub staff, Harvest, RescueTime, StayFocusd, Toggl, Timeneye.

2. Note Takers Tools:

While an honest old notepad is typically handy to jot quick notes, a note taker could find yourself to be more useful within the top of the day. As an example, if you’d wish to compute the quantity of a client you scrawled down in your notepad a year ago, chances are that you’ll never find it because you’ve trashed your old notepad.

A virtual note taker on the opposite hand usually stores old notes in trash. Some are cloud-based or have archive features that assist you retrieve old notes. These are often synced across multiple devices and you will even share notes alongside your contacts.

3. Calendars/Schedulers Tools:

Though most smartphones accompany in-built calendars or schedulers, they’re mostly underutilized. Try planning out your entire week beforehand on a calendar. You’ll be very much surprised by how some simple reminders raise your productivity. You’ll be able to set reminders for professional and personal tasks, schedule appointments and be more deliberate about slotting in time for those important but non-urgent tasks like updating your skills. A number of the simplest tools to stay in mind are Google, Calendar and Calendly.

4. Cloud Storage Tools:

Cloud storage has made it easier to store, access, share, and even collaborate on files in real-time: from anywhere within the world with an online connection. Because of these useful features, a cloud storage solution is important for freelancers India who collaborate remotely with clients and contractors from everywhere the planet

Using cloud storage tools also can function a backup storage solution, especially since hard drives are susceptible to viruses and wear. By working within the cloud, you don’t need to worry about a few sudden computer shutdowns and lost work—your work is automatically saved as you type! Best tools are Dropbox and Spinback.

5. Proposal Tools:

If your dreams include making six-figures to be a top freelancer in India , you’ll have to add “business development” to your list of everyday roles.

It’s not enough to use for available job postings or seek opportunities solely through job boards because usually, these lead sources involve more competition and lower pay. If you’re just starting out, these job opportunities are often good for building your portfolio, but when you’ve gained more experience, you shouldn’t accept low-paying jobs. Best Tools are Draftsend, Prospero, Proposify etc.

6. Finance Tools:

Whether they want to or not, freelancers need to look out of their own finances: from managing their budgets, to receiving payments (and chasing down late invoices), and handling their taxes. The best tools for freelancers make this part of the job a little easier are PayPal, Square, Mint, FreshBooks, QuickBooks and many more.

7. Invoicing assistants Tools:

Invoicing software does tons of quite granting you access to some professional templates. It can help save some time by automatically following abreast of payment with clients, calculate your tax and balance your book of accounts. Most of those solutions also can be synced together with your checking account.

8. Design Tools:

Several hired Indian freelancers who offer marketing services get dragged into graphic design—even if they create it clear that it isn’t really their strong point ! Luckily, there are many free and affordable graphic design tools for freelancers that you simply can use to supply visual content that clients will love.

list of the best tools for freelancers who do design for their clients are Canva, InVision, Behance, Adobe Creative Cloud, Affinity Designer and Photo.

9. Task and Project Managers Tools:

Depending on the scope of your work, you’ll want to use either a task or project manager. While the latter is typically used for giant projects involving multiple people, task managers are used for smaller teams and individuals. Both allow you to allocate tasks/activities, find out milestones, share boards, add comments and even perform team discussions. You can even grant different levels of access to different members supporting their roles.

While each of these tools can enhance your productivity, do remember that ultimately, they’re only ‘assistants’. As a freelancer, you continue to try to do what you’re keen on best—be your own boss. Best tools are Asana, Trello and Basecamp.

10. Writing Tools:

One of the foremost in-demand skills to do freelancing in India Online is content writing. If this is often a contract service you’d wish to offer, check in for Kaleigh Moore’s newsletter to find out from the master (or inspect the Creative Class podcast she co-hosts).

It has been found that content marketing is effective in driving conversions and purchases, which is why many websites have a gentle need for content (especially SEO-optimized content). Whether you’re doing content marketing for a client or your own brand, these are some of the best tools for freelancers like Hemingway, Yoast SEO, Grammarly, KWFinder, Evernote etc.

Kickstart your freelancing career today and use these tools to improve your productivity.

Why hire a freelancer for your business?

Advantages of hire a freelancer

Conventional economy is being redefined today by what economists have dubbed the gig economy. Increasingly, a highly-skilled employee is choosing to opt out of the constraints of corporate life to work on a per-project basis. Highly evolved remote technologies make it possible for this versatile employee to overcome the challenges of space and time zones.

Perhaps one among the highest reasons I tell you why companies hire freelancers is because they’re less expensive than full-time employees. Sometimes, the work that must be filled isn’t routine or it might be a one-time task. For this reason, freelancers can accomplish the work and obtain paid only whenever you would like them.

It’s the time of the freelancer. Even with the challenges facing freelancers like the unpredictability of income and lack of benefits, more and more workers are either abandoning their traditional jobs in favor of a more flexible schedule or keeping the safety of a permanent position while freelancing on the side. With the numbers growing steadily day by day, it is understandable that freelancers would eventually have become the choice of corporations.

Even Now you are wondering whether you should hire a freelancer or go with an in-house resource, we will help you to make a decision. Here are seven vital reasons why you should hire a freelancer:

1. Budget-Friendly

Hiring a freelancer doesn’t require the expense or resources required for training or onboarding. They don’t need sick pay, holiday pay, medical or other benefits. Thus, although pro-rata costs could be slightly higher, freelancers cost less within the end of the day. If the freelancer works remotely, they’d even be ready to save on office supplies and space.

2. Expert on the Subject

An Individual person might not be an expert in everything required from a specific profile. for instance, your company may have to supply videos, maintain blogs, oversee the web site and develop marketing strategies. Finding a candidate who is an ‘expert’ in each of those niches would be extremely difficult. Besides, the candidate might not be required to try to do all of those activities on an ongoing basis. Hiring different freelancers, as and when required, would be far more cost-effective.

3. Save Money

Hiring a freelancer will save your lot of money. Regardless of a contract worker’s hourly rate, it’s imperative to keep in mind that you simply aren’t liable for paying a menagerie of advantages on behalf of your freelance talent. This includes Medicare, Social Security, insurance, retirement benefits, and more.

Also, we all know office space is at high expenses. Freelancers typically are equipped with modern home offices and may work remotely, lowering on office space needed. In addition, supply costs are lowered because contract workers work remotely typically own and utilize their own resources.

Let me evaluate more…Suppose you need a professional writer for a single project. It would not add up to rent a full-time writer, because your writing needs aren’t enough to justify it. Hiring a full-time employee would be much more expensive and a waste of company money. However, a freelancer would fit the project perfectly. The company will use the freelancer’s skills for their projects, pay them then the two entities would part ways.

4. Hire Talent Globally

Opening up your talent pool to the worldwide workforce often makes it easier to rent for specialized roles. International freelancers could also provide the required Expertise to manoeuvre your organization into a far-off market — and offer a high level of skill at a cheaper rate.

5. Project Completion Time

Freelancers are in a rush to complete projects and start next. Some companies are required to complete their business work on an urgent basis. Hiring a freelancer can limit the project completion time.

6. Good Industry Relation

Yet another reason why you need to hire a freelancer in India is that tons of them accompany great networking skills. Networking is critical for a freelancer to survive, especially in specialized fields. Often, they go to be able to introduce you to the who’s who of your industry.

7. More Flexibility

Let’s be honest. Your business needed a yoga lesson. Consumers today want quick answers, so your business hours have to be as flexible as a yogi on muscle relaxers. The perk of a freelancer is that when you’ve shut up buy the day, your social freelancing whizz are often tapping away replies to Facebook messages, answering blog comments and interesting with a community renowned for being night owls!

8. Risk or Hassle Free

Freelancers are basically self-employed; they’re not full-time employees. They don’t have the proper unemployment insurance, and infrequently have the proper compensation benefits. They don’t have the proper to sue for harassment, discrimination, or unfair dismissal. If they’re not the proper fit, they’re easier to sack and replace.

I hope now you will be able to make a quick decision to hire a freelancer to get your business work done. Be in Touch to get more information about how freelancers are helping in the rise of the freelance economy.